E-A-T: Understanding Google’s Quality Raters


Are you having trouble understanding the E-A-T algorithm?

Our South Florida digital marketing experts are sharing all things E-A-T, SEO, and Google’s Quality Raters here!

It seems as though anything that involves digital marketing includes some type of acronym. Whether it is SEO or PPC marketing, our Fort Lauderdale digital marketing team is composed of experts that understand all the different marketing acronyms and their definitions. 

One vital acronym that plays a huge role in search engine optimization is Google’s E-A-T acronym. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Although Google has never made it a fact, many digital marketing professionals speculate that optimizing for the E-A-T algorithm may play a larger part in the SERPs than Google tells. Google has claimed that there are millions of baby algorithms that conceptualize E-A-T aside from links. 

Here is a guide to the E-A-T algorithm and understanding what Google’s quality raters are looking for in your website! While Google may be keeping this information vague, here is what our South Florida SEO company has to speculate on the always-changing SERPS and how to optimize for them.

What Are Google’s Quality Raters? 

Google Quality Raters are human fact-checkers. Yes, living, breathing humans who were hired to observe and report on Google’s algorithm. These ‘search evaluators’ assess the results given for search results and report their findings back to Google. 

Google Quality Raters provide feedback on: 

  • Results for a specific search query.
  • Text.
  • Web Pages.
  • Images.
  • Other types of information used as an online tool by Google. 

As Google constantly changes its algorithm updates, Google Quality Raters play a huge role in ensuring Google is consistently fine-tuning its updates and improving the SERPS to coincide with the different ways people use keywords and search the internet. The Google internet assessor will provide feedback on results for a specific search query and rate the results in terms of relevance. These keyword phrases can be marked as:

  • Vital
  • Useful
  • Relevant
  • Slightly Relevant
  • Off-Topic
  • SPAM  

What is E-A-T in SEO? 

E-A-T in SEO is the criteria Google’s Quality Raters use to evaluate content, authors, and websites. As previously mentioned, E-A-T is an SEO acronym for Expertise, Authoritativeness, and Trustworthiness.  When optimizing your website for Google’s E-A-T algorithm, it is imperative to consider the following:

  1. The expertise of the creator behind the main content.
  2. The authoritativeness of the creator behind the main content and the website itself. 
  3. The trustworthiness of the creator of the main content, the main content, and the website itself.

With a rise in real subject matters and a decline in websites lacking E-A-T protocols, these websites will soon pay the price. SEO can pay off years after the fact if done organically and correctly as well as encompassing E-A-T in an SEO strategy. Hop on the bandwagon now before it’s too late! 

Creating an SEO Strategy With E-A-T

Our Fort Lauderdale marketing experts recommend focusing on an expert-led approach when developing a content strategy. When working with clients, we recommend asking if you can have access to the expert for any questions or concerns you may find. Find out if the expert can review content for accuracy or use their expert contributions to create content for you to optimize later. 

Here are some important questions to ask a client when creating an SEO strategy with E-A-T: 

  • Who are the real experts that work at your company? 
  • What role can they play in our content creation strategy? 
  • What knowledge makes your brand different from the others?
  • What is the unique angle that can set your content apart? 
  • What value can you provide in your content that can’t be found in SEO? 

SEO Digital Marketing in South Florida

Trying to understand each of Google’s baby algorithms that make up E-A-T can seem like an unrealistic and daunting task, to say the least. But with the help of Tandem Buzz, an award-winning PPC management and graphic design marketing agency, we can help ensure your website has everything it needs in terms of expertise, authoritativeness, and trustworthiness. 

We offer a wide range of digital marketing services in South Florida for a robust number of industries. Contact us today to learn more about our social media management in Fort Lauderdale and how your local business can benefit from our Google maps marketing.