How to Use Competitors to Your Advantage

Using the Competition to Your Advantage

We all know competitor research is dire, but do you know how to do it in a way that will make you stand out from the crowd?

When running a pay-per-click marketing (PPC) campaign, you are most likely always missing out on some potential opportunity or practice that your competitor is taking advantage of. Doing competitor research is dire. It allows you to see what your competitors are bidding on, writing, offering, and more. Below are three easy ways to do competitor research and make your PPC ads stand out from the crowd.

Keyword Research

Running keyword research on your competitors allows you to see the different keywords they are spending their money on, and it can give your company ideas for potential keywords that you may be missing out on. Many automated tools, like SpyFu and Semrush, allow you to access these insights easily.

Ad Copy

Another helpful tip when conducting competitor research is to look at your competitors’ ad copy. Of course, it is unethical to copy another business’s advertising. However, it can be beneficial to review these to get ideas for your own campaigns from the different offers, call to action, extensions, and other items that they may be utilizing.

Website and Landing Page Experience

Looking at your competitors’ websites and landing pages can provide many useful insights that you can test on your website or landing pages. Are your competitors using a landing page? What kind of content do they have? What is the structure like? What colors and visual displays are they using? These all are important questions to ask yourself and analyze while researching your competitors’ websites or landing pages.

At Tandem, a boutique digital marketing agency headquartered in Fort Lauderdale, we are always looking for ways to use competitors to our advantage. Give us a buzz today and learn how to use search engine optimization (SEO), social media marketing, reputation management, and more to make your sales bloom.