Best Practices to Optimize Your Social Media ROI


Improving your Social Media Efforts

Social media is an ever-evolving world. What you display and do on your social media can determine your brand's success or failure. Scroll below to learn more about how to improve your ROI.

Overwhelming and terrifying are adjectives to describe how some people feel when it comes to Social Media. However, some tools and platforms can help you ease this path to help your brand stand out. In the world of digital marketing, the most important key to success is to not be afraid to test until something “clicks.” Below we analyze which strategies work best for Social Media in 2021.

Conduct a Social Media Audit

Conducting a social media audit is the first step in any digital social media strategy as it helps you keep track of the numbers and set a standard for growth. Additionally, it is the perfect tool to help you work with co-workers or clients unfamiliar with social media. With an audit, you will be able to spot how your posts are performing using indicators such as likes, shares, and comments. You can also determine which outdated profiles you need to revive, repurpose, or shut down, and much more. You may be wondering how often you should conduct an audit. There is no right answer. It all depends on your goals, but most agencies agree on doing social media audits once a month.

Calculate Your ROI

It’s hard to believe, but social media is not just about money. Understandably, social media is a key component in a marketing strategy, but as the name implies, it is made to interact and socialize with people and accounts. As social networks focus more on increasing their revenues, organically growing an audience has become more difficult. You will know that you are doing a great job when your brand has a high engagement rate. Remember, the most important metrics are saves and shares. To achieve this, you need to focus on creating shareable content that educates and helps others.

Pay Attention to Budgets

Did you know that companies spend an average of 5% to 40% revenue on marketing? Some companies spend millions on social media, others spend zero, and we want you to know that there is no minimum amount to spend on this. Just make sure to spend your money wisely. One piece of advice: with the importance of social media rising, influencers are emerging. Using influencers in your campaigns is a great way to promote a product or service. The best types of influencers to work with are nano and micro-influencers, as they have a better engagement and loyal followers.

Know the Difference Between Organic and Paid Social Media

To create a successful social media marketing strategy, you need to understand the distinction between these two terms. Keep in mind that both need to be authentic to connect with the customer. While they each have different advantages, they must work together to create the perfect strategy.

A solid organic strategy improves your brand’s reputation and presence, while a paid strategy increases your brand’s reach and awareness. Examples you can use for your online strategy include running contests, doing polls and surveys, and maintaining consistency and loyalty to your brand.

Keep Yourself Updated on the Newest Features of the Platforms

Going viral is a good feeling, but don’t expect to go viral and gain a large following with one post. Going viral will open the door for you, but it won’t keep it open – you need to stay consistent to succeed in the online business. One tip: increase your chances of going viral by hopping on to a new platform feature. The platform will reward you by showing your content to many users. Additionally, you will hear what your audience wants. Your content should be a mix of what you want the audience to see and what they want on their feeds.

At Tandem Buzz, a boutique digital marketing agency, we are attuned to all aspects of social media marketing, including social proof. We specialize in SEO, PPC, reputation management, and more! For more information on how we can get your business buzzing, contact us today!