Use this SEO Checklist for Marketing Success

1. Understand the User

This is the first step to your SEO checklist, since you must understand the user before you go after their attention. Amongst other strategies, one of Tandem Interactive’s top tools is understanding the user’s online behavior and expectations from a search. Try searching your own market and pay attention to what comes up, such as which competitors are ranking in your market and their marketing strategies. What can you offer that is different?

2. Optimize, Optimize, Optimize

It is important to make your content as effective and efficient as possible, not only for the reader, but also for the search engine. What does your potential client need to enter in the search query to find your business? Is your content structured around targeted keywords and topics that will increase exposure? Does your content have a human-like tone that people find easy to understand? Does your content have credibility and authority that your users can trust? Is your content mobile friendly? What value is your content bringing to the user? Your content needs to be optimized and centered around the interests and needs of your audience, showing how your service can benefit them.

3. Measure Your Results

It is critical to measure the success that your SEO campaign brings to your business. Pull reports to determine patterns of engagement and interest, then capitalize on those points for increased business and exposure.

4. Never Stop Improving

Perform regular audits to determine if your site has broken links that need to be adjusted. Pay attention to site errors that Tandem Interactive can fix for you. Continue to release relevant, valuable content that your users will appreciate.

At Tandem , a digital marketing company in Fort Lauderdale, we follow this SEO checklist to put the right content in front of the right user and ensure maximum potential in your SEO campaign.