The Importance of Custom Content in Digital Marketing

Why You Need Custom SEO Content

The creation of custom made content that is specific to your enterprise is crucial for any successful SEO strategy.

Content should be the core of your marketing strategy. Both consumers and businesses are using the internet to reach their needs, so businesses should be taking advantage of the opportunities that come from online marketing. When a consumer is using the internet to make a decision, they are looking for a consistent, trustworthy brand. This is why our digital marketing agency in Miami places a strong emphasis on the importance of creating custom content in digital marketing.


Why is Custom Content Critical for Your Business?

One of the greatest difficulties in marketing is creating a steady flow of traffic to your site. Your product or service can be top of the line, but that will not matter if people are not actually paying attention to your business. Emerging as the most necessary skill for digital marketing, creating customized content engages and attracts your audience, reinforcing a positive connection. Custom content helps to get you noticed. Since advertisements flood and overwhelm every media platform, consumers are learning to simply tune them out. With this being said, advertisements just are not as effective anymore. Tandem  states that studies reveal up to 80% of decision makers prefer reading company information through articles rather than advertisements.

When a consumer visits your site, offering impressive content helps them to feel as though you are trying to establish a trusting relationship with them. Customized content grabs their interest and answers questions about what you can do for them. Demand Metric, a marketing research and advisory firm, conducted a study that found 82% of online consumers felt more positive about a brand after they read content that was customized for that specific brand. Giving online decision makers different viewpoints through various articles creates positive associations for your brand. It helps consumers learn about your company, and ultimately boosts your credibility in their eyes.


The Digital marketing manager of McLaren Automotive, James Keady, had this to say about content:

“Content is the voice of your brand, and it is therefore important to allocate the respect, investment, and focus it requires. Creating great content is difficult, and delivering great content consistently through established processes is complex. However, this is what is required if you want to take your brand from good to great in today’s communication environment.”

If you want to strengthen the reputation for your brand, it takes hard work and a little bit of time. The same goes for building your website. Overtime, the hard work pays for itself with high return rates and a steady flow of incoming traffic. After Tandem Interactive carefully creates quality content for your site, all that is required is a bit of maintenance and periodic updating. Consistently publishing relevant information establishes businesses as thought leaders, boosting their reputation even more.

Once your company has a high quality content platform, you will see high quality traffic sustained over time, resulting in increased business. Personalized, audience based content is our specialty at Tandem, using a systematic approach providing relevant content catered towards the consumer.

Tandem Interactive continuously creates and publishes entertaining and informative custom content to capture leads and generate business for your company.