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The Role of Social Media in the Election


The 2008 and 2012 elections were heavily influenced by social media services, but not in the traditional ways you may think. Tandem proclaims that confirmation bias has its day.

Social media has played a great role in the 2016 election thus far, and it is projected to continue til we hit the polls in November. However, it was actually President Obama who utilized the power of social media to leverage his campaign, so successfully in fact that it helped him claim the win in 2008.

SEO companies like Tandem have seen surges in social media services requests because companies are finally figuring out the power and importance of branding through active social media strategies. But when did this practice come into play and start dominating?

During the 2008 presidential election, social media really saw a surge. Obama is officially the first candidate to successfully leverage social media in an election campaign in order to claim victory. So, it is no surprise to digital marketers that November’s Clinton vs. Trump presidential race will rely heavily on social media services.

A 2012 social media services study confirmed that social media has a major impact on voter turnout. With the popularity of the internet and its accessibility, social media also plays a big role in shaping the ideas of millennials.

Although campaign managers would have exclusive control of the image and public relations of their candidate, the internet and social sharing may pose a threat. It’s vital that the online community shows its support for each candidate; however, supporters from both sides can, and do, influence the arguments themselves. Status updates, videos, and pictures that push political opinion flood Facebook newsfeeds constantly. These mass opinions have the effect of either confirming our own bias and solidifying our beliefs, or polarizing us even further from certain candidates.

The truth is, social media will rarely convince anyone who has picked a side; however, it can convince those who are on the fence regarding a certain idea.