Our digital marketing company has the latest information on how local marketing can affect your customer base and your business overall.
Rome wasn’t built in a day, and neither was the restaurant down the street from yours. However, it seems as if the new business down the road is getting more business than you. But why? There are plenty of factors that can contribute to why a restaurant just feet from yours is attracting more customers than you are. Before jumping to conclusions on what you are doing wrong, take a look at things that they are doing right. Are they advertising on social media and you are not, are they really active on social media and you are not, are they running ads in the local newspaper, on TV, or other forms of print media? Are they utilizing reviews and customer satisfaction surveys to collect customer email addresses and email marketing them with coupons? A revolving door for a restaurant may be due to local store marketing.
There is much more to marketing than meets the eye, and it definitely costs businesses some money, time, and dedication; however, in today’s digital world, you have to spend money to make money. As a local restaurant owner, you need to consider marketing to be a business investment, rather than a cost. Tandem is a digital marketing company in Fort Lauderdale and has the keys to spending your marketing dollars effectively and in the most cost-efficient manner. It all begins with understanding your target market and then reaching out to them. Local store marketing is one of the most cost effective marketing tactics that can make a major impact on your business and foot traffic.
Local store marketing is effective for restaurants because your immediate consumers are local residents. If your restaurant is already a local success, then you can begin to market for tourists and out-of-town guests, but be sure not to jump the gun.
Today’s society relies heavily on local search, so if you have a digital marketing company in Fort Lauderdale that is a master at local SEO, you are already a step ahead of the business that lacks one.. While you are putting your vision into implementing a plan that will help your business prosper and building your brand through customer experience, your digital marketing company in Fort Lauderdale is taking care of everything on the backend and making sure that your business listing is consistent across local search platforms and websites.
Building a strong, loyal customer base in your area through local store marketing campaigns will have a much greater influence on the future of your business than simply relying on marketing to the masses. If you need help executing a marketing plan, contact Tandem today!