Steps on Social Media Marketing for Small Businesses

Small Business Taking Big Steps

Social media marketing for small businesses is a cost effective tool to gain brand recognition. Having a digital marketing agency like Tandem will pay off./i>

Social media has changed the game for digital marketing in recent years and the trend is only on the up and up. Social platforms have proven to be a successful tool to target brand-specific audiences. Social media marketing for small businesses is a cost effective strategy that will produce return for startup businesses and smaller companies.

Having a digital marketing agency like Tandem to manage your presence on social media platforms will give you the time to focus on your business and let us generate leads and sales for you. Here are a few simple steps to get your social media presence started.


  • Do your research. Define your target audience and for a strategy regarding which platforms they prefer. Generate key marketing messages that you want to communicate with them through social media.
  • Everything should work together. Coordinate your social media efforts to push followers to your website, and vice versa. Include social media icons on your website linking directly to your profiles. Any digital marketing agency would also recommend incorporating “share” buttons on your pages and blog posts to ensure that your content is share-friendly for followers to spread the word to their followers.
  • Choose wisely. When starting up social media marketing for small businesses, a good rule of thumb is to choose only one or two platforms to start with. Limiting the number of platforms will make it easier to manage and dedicate time to daily activity on those specific platforms like posting, commenting and liking.


On average, it requires at least 6 hours of engagement on a weekly scale for social media marketing for small businesses. It’s unnecessary to away valuable time from your daily business routine when you can have peace of mind knowing a digital marketing agency is handling your online brand identity. Check out Tandem’s social media services and all our SEO and PPC services we offer for small businesses.