#1 SEO Tip for Beginners: How to Do Keyword Research
What’s our advice for someone looking to dip their toes into the world of SEO? Our #1 SEO tip for beginners – keyword research! Keyword research isn’t only looking for the most relevant keywords for your content; it also means following Google news about upcoming changes and learning how to work with them to optimize your content.
Google is one of the most trusted and used search engines and it is forever changing without warning. As an SEO or PPC marketing professional, it is important to keep up with the updates that Google continuously rolls out and how they affect the way you use keywords.
Role of Keywords in SEO
- Keywords are the driving force for your content strategy.
- As the topic of your content, it indicates to Google that this content is relevant to a user’s search query when they search these terms.
What Are Keywords?
Keywords are the words and phrases people are using in their search queries. It’s important to establish your keywords, track them, and use them appropriately without keyword stuffing. These words and phrases encompass the overall topic of the content on a page, so when people search for information about that topic, Google will know that page contains the right information. Thus, your page will rank higher for that topic and, when these keywords are incorporated in the content effectively, you might even earn a featured snippet at the top of SERPs. That’s what you want from your SEO efforts; that’s the whole goal, to be #1 so you reach a wider audience.
How to Use Keywords for SEO
All good SEO agencies know that keywords need to be relevant. There is no use in packing your content full of keywords that aren’t going to rank your page properly. If you’re still learning how to do keyword research, follow these SEO tips to find the right keywords.
- Keywords should always be relevant to your content.
- Use the same or similar search terms your target audience uses in their queries for information, products, or services you provide in order to draw them to your site.
- Choose keywords with a moderate volume; higher-volume keywords are too competitive and keywords with a volume that’s too low are not the terms people are searching.
- Short keywords are more general and usually have a higher volume, but they are also more competitive. Long-tail keywords are more specific, though less searched, and will draw in not just anybody, but the right audience.
- The keywords you choose for a page can also serve as the anchor text on other pages that link back to that page.
Effective Keyword Strategy
By nature, keywords should be incorporated organically into the content; however, there are a few additional ways you can maximize the efficacy of your keywords. Strategically feature keywords, phrases and variations of them in the heading, subheadings, image alt texts, and even the meta description. Despite the numerous opportunities you have to include your keywords and phrases, avoid keyword stuffing, or oversaturating your content with these words to ensure you deliver quality content.
Understanding how to do keyword research is a vital part of SEO. It is the foundation upon which all our work is built on. If you are a novice in the world of SEO, pick up a copy of the SEO Diet book or check out our digital marketing blog to understand the principles of search engine optimization such as keyword research and much more!