Our #1 SEO tip for beginners is to learn how to do keyword research. Keyword research is the most important part of SEO. Without it, there is no way for your content to rank on SERPs or stand out above your competition. If you are just getting started in SEO and are intimidated by keywords and content, don’t worry. Our SEO experts can share the best SEO keyword research tools and some free SEO keyword research tools to help get you started!
The Best SEO Keyword Research Tool
In our opinion, the best SEO Keyword research tools are the ones that provide not only trending keywords but also an insight into how your keywords or client’s keywords are performing. The perfect tool like this does exist and it’s called SEMrush! SEMrush is a software-based service company that sells online visibility and marketing analytics software subscriptions. 1 Our favorite thing about SEMrush is that it shows a complete trend of keywords by month and year and it also shows search volume for queries and keywords as well. SEMrush will also show you top-performing pages and keywords on your site, as well as keywords that are underperforming and falling in position on Google.
These features will certainly help with generating content that will rank and stand out above the competition.
Free SEO Keyword Research Tools
There are many free SEO keyword research tools that are available and easy to learn. Our go-to recommendations would be Google Analytics and Google Search Console.
This free SEO keyword research tool offered by Google is used to track and report website traffic and is a part of Google’s Marketing Platform brand. Google Analytics lets you compare top-performing sites to each other, day to day, month over month, and year over year.
Analytics is also great for seeing and targeting different demographics that interact with your site. For example, if you are a women’s skincare company, but most of your readers are men, your SEO may not be doing so well. Or, if most of your readers are girls in their teens, who do not need skincare products just yet, you will also want to rework your SEO to women of an older age group.
There are many more great features of Google Analytics that will really complement your keyword research, such as behavior analytics and acquisition analytics.
Google Search Console
Google Search Console is a tool that allows webmasters to check indexing status and optimize visibility of their websites.2 Search Console also allows users to see relevant search queries that are bringing users to their page. These queries can then be turned into keywords that will help you rank more.
Why You Need SEO Keyword Research Tools
Keywords should be incorporated into your content but there are also other ways to maximize the value of keywords. For example, strategically featuring keywords, phrases, and variations of your keywords in the heading, subheadings, image alt texts, and the meta description of your content. Be sure to avoid overusing keywords in your content and falling victim to keyword stuffing. Proper use of SEO keyword research tools will help you find enough keywords to help your content rank while keeping it relevant and sounding natural.
Our digital marketing agency in Fort Lauderdale understands knowing how to do keyword research is a vital part of SEO. If you are just getting started, check out the SEO Diet book or visit our digital marketing blog to learn more about SEO best practices and SEO keyword research tools.