As you may know, keyword research is one of the key SEO practices. Our SEO agency has proven this is an integral aspect of any marketer’s job. However, not a lot of people enjoy this tedious task. Surprisingly a lot of people actually find this task daunting and consider it one of the most challenging jobs. This is probably because you are performing the marketing research inhouse as opposed to finding SEO specialists. Our professional digital marketing team is here to share SEO keyword research mistakes to avoid.
What Is Keyword Research?
Before we jump into SEO keyword research mistakes to avoid, let’s go over what keyword research entails. Keyword research requires you to explore popular search terms users type into search engines. After thorough investigation, you can implement the words strategically into your content to ensure your content appears higher on search engine result pages, also known as SERPs, when users are searching for a product, service or information you offer on your site. Now that you are more aware of what it’s all about, let’s discuss SEO keyword research mistakes to avoid.
Forgetting Searcher Intent
One of the biggest SEO keyword research mistakes to avoid is forgetting searcher intent. Why should search engines rank your site or content for a query if it doesn’t match what the user is searching for? When you consider searcher intent, you will be able to examine what users are looking for in their queries. If your website is related to beauty and fashion, there’s a greater chance people will be looking for product reviews and product suggestions. Users will likely be less interested in an entire article about your family history unless it somehow relates to your company or the overall message of your site in a significant way. Make sure your content aligns with the things people are actually searching for so that relevant queries drive traffic to your site.
Dismissing Long-Tail Keywords
Another common SEO keyword research mistake to avoid is dismissing long-tail keywords. Even though long-tail keywords often have lower volume, they are typically users further along the sales funnel and are more ready to purchase, which means you are closer to a conversion. There is a lower competition rate with long-tail keywords that still answer someone’s query. Customers will trust your brand more since they will view you as an expert because there isn’t a lot of competition.
Focusing Too Much on Exact Matches
One of the most common SEO keyword research mistakes to avoid is focusing too much on exact matches. Stuffing your content with every possible related keyword is not a great idea. It’s important to know there is no need to include every variation of an exact keyword. Your content will rank without focusing on exact matches. If you were explaining a concept to someone in person or over the phone, you wouldn’t repeat the same words. Write your content as if you are communicating with someone verbally.
Not Properly Evaluating Keyword Difficulty
You may think an easy keyword will allow your content to rank higher, but it’s actually the opposite! Many keyword research tools offer a variation of keyword difficulty to assess how competitive topics appear in SERPs. The assessment doesn’t usually count your site information and positioning. It will be easier to rank for specific topics if your site has higher authority. However, it’s harder to break into a new market with a new website that doesn’t have any authority yet.
Our team hopes you have learned some of the SEO keyword research mistakes to avoid. You can use keyword research for landing page optimization as well as other SEO strategies. Contact our team today if you are ready to boost your traffic and increase your overall company.
Search Engine Journal – SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid