3 Ways to Lower Your CPL
To reduce your cost per lead, you can take several different steps to optimize your campaign for the lowest possible CPL.
Every digital marketer struggles with campaigns that are spending too much money while generating little to no conversions. As a result, you’ll pay a high cost per lead. To reduce your cost per lead, you can take several different steps to optimize your campaign for the lowest possible CPL. Here are the top three ways that Tandem Buzz recommends you incorporate into your pay-per-click (PPC) marketing to lower your CPL.
1. Negative Keywords
It is crucial to exclude search terms from your campaigns, also known as utilizing negative keywords, in every campaign. Your keywords will often generate unwanted clicks, which leads to wasteful spend. Incorporating negative keywords that are not relevant to your campaigns will prevent your ads from showing to unwanted users and search queries.
2. A/B Testing
Performing A/B testing on your ads will allow you to optimize these for the best results and will allow you to determine which work the best for your campaign and which might be best to throw out. You want to optimize for ads that are generating the most conversions with the least amount of spend. Pausing any ads that are spending but not converting will lower your CPL by reducing wasteful spending.
3. Audience Targeting
Narrowing your audience and creating a more specific targeting for your campaigns can be a huge factor in lowering your CPL. Focusing on a specific target audience allows you to optimize your campaigns by precisely hitting the people you want to reach. Depending on how particular you want to get, Google Ads offers both in-market and affinity audiences and even allows you to create custom audiences. Targeting your desired audience will weed out the individuals who are less likely to convert, resulting in less wasted spend and a lower CPL.
At Tandem Buzz, our digital marketing agency in Fort Lauderdale, we are experts in all things search engine marketing. Give us a buzz today to learn how we can help you lower your CPL and how we can utilize PPC marketing, search engine optimization (SEO), email marketing, and more to make your sales soar.