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A/B Testing to Optimize PPC Campaigns


What is A/B Testing And Why Is It Important?

When running a PPC campaign, testing is a crucial component to optimizing your campaigns for achieving their best possible performance.

When running a PPC campaign, testing is a crucial component to optimizing your campaigns for achieving their best possible performance. It is imperative to constantly be testing different ad variations, landing pages, keywords, etc., to see what works best for your specific campaign. 

Different ads and landing pages will receive different feedback. Specific ad variations or landing page variations may receive more traffic and more conversions than others. The way to find which variations work the best for your PPC campaign is by A/B testing. 

What Is A/B Testing?

A/B testing, also known as split testing, is testing two variants simultaneously, comparing the two, and seeing what version works the best for your campaign. There are many different parts of a campaign and landing page that you can test to find the best possible option that allows for maximum conversions. With PPC campaigns, you should be testing different ad copy, landing page designs, layouts, website navigation, content, forms, etc. 

Metrics

When A/B testing, it is essential to know what metrics to be looking for when evaluating what variations drive the most traffic and conversions for your campaign. Bounce rate, unique visitors, time spent on the page, and conversions are all very important metrics to look at when determining which variation runs the best for your campaign. 

Optimization

A/B testing is primarily used for optimizing for the most traffic and conversions. Testing different page elements like calls to action, images, layouts, headlines, forms, and other factors for your PPC campaign allows you to optimize and attain your best possible performance. It is essential to be testing different variations continuously. 

Our specialists at Tandem Buzz continuously utilize this best practice and constantly run various tests to optimize and run the best campaigns possible. We can handle all of your digital marketing needs! For more information on SEO, PPC, or social media management, contact Tandem Buzz today.