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Why Microsoft Bought LinkedIn


Why Did Microsoft Buy LinkedIn?

Boutique online marketing agency in Fort Lauderdale, Tandem Buzz, answers the question of why Microsoft bought LinkedIn.

Microsoft Purchases LinkedIn for $26.2 Billion

Unless you have been living under a rock the past few days, then news of Microsoft acquiring LinkedIn for a cool $26.2 billion is not a surprise. However, if you are like the rest of the digital marketing agencies in Fort Lauderdale, chances are you still have questions to be answered. Specifically, why is Microsoft buying LinkedIn in the first place?

Here are the answers to the biggest questions regarding why Microsoft bought LinkedIn.

What makes LinkedIn so attractive? Our guess would be that the network’s 433+ million members and 45 billion page views had something to do with it.

Is this a good move for Microsoft? Considering that Microsoft just acquired over 433 billion global business professionals, finding a user base for new products just became a whole lot easier. Not to mention, Microsoft has turned its social media presence into a force to be reckoned with overnight. Those two reasons alone make understanding why Microsoft bought LinkedIn a no-brainer.

Is this a good move for LinkedIn? Microsoft has expressed several areas in which this merger will take LinkedIn to the next level by creating an “intelligent” newsfeed for members, and by turning Cortana into a professional digital assistant for users.

Will this affect marketers? According to Lee Odden, CEO of TopRank Marketing, “The combination of Microsoft, especially Office 365 and Dynamics with LinkedIn’s network, will create opportunities for companies and marketers on several levels.” This acquisition promises to give LinkedIn marketers new opportunities to reach their target audience.