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4 Steps to Optimize Meta Tags for SEO


Tandem's 4 Meta Tag Tips

Digital marketing agency, Tandem Buzz, teaches tips on how to optimize meta tags for SEO purposes, as well as for click-through-rate.

While you are no longer required to optimize your meta descriptions and meta keyword tags for Google’s crawlers, it does not mean that you should completely throw these practices out the window. In fact, optimizing meta tags do your brand pages more service than disservice and can actually work to your benefit.

Currently, if you are operating on WordPress or another site developer that does not require the content snippet to be optimized, the snippet is being auto-populated with the first sentence of your content. If the first sentence of your content is not optimized or does not contain a good summary of what that piece is about, your auto-snippet is not going to give consumers what they are looking for and they may not even click to open your content in SERPs. Knowing how to effectively edit, create, and optimize meta tags for SEO can make or break whether or not your content gets attention or not.

Keeping this in mind, Tandem, a digital marketing agency in Fort Lauderdale, Florida, teaches the following tips for optimizing your meta tags for SEO purposes, as well as for click-through-rate.

  1. Meta tags should be as thorough as possible.

The first step to optimize meta tags for SEO is to use as many characters as you are allotted. Think about your desired title tag and meta description as the first handshake your potential client will have with your brand.

  1. Include keywords as naturally as possible.

When completing meta tags and descriptions for your website, digital marketing agencies in Fort Lauderdale suggest paying extra special attention to the way you include your target keywords. You do not want to keyword stuff your meta tags, but you also don’t want to miss out on the opportunity to include them. Just be sure to be strategic in the manner in which you write your meta tags to include branding opportunities.

  1. Include a Call-to-Action.

Keep in mind that your title tags and meta descriptions are not just areas that you are optimizing in hopes of receiving some supernova SEO boosting results. Instead, these fields are snippets that convey to your potential audience who you are and what you do within the SERP. This means that your meta tags need to be as compelling as possible.

In good practice, you should always inform the reader what to do next when they come across your listing. Include a strong and compelling call-to-action so that there is no question as to what the reader should do next.

  1. Improve meta tags with the use of structured data.

The last thing that you can do to improve both your website’s SEO and its presence in the SERP is to use additional content to create data-rich snippets. These snippets essentially use pictures, the number of people following you on Facebook, or other industry-specific data that will display additional information beyond your title tag and meta description.

If your company is interested in helping with SEO, Tandem Buzz is staffed with a team of expert digital marketers. We have the tools and knowledge needed to get your company to the front of the Google SERPs. Give us a call today at (954) 519-4114 to find out more about how we can grow your business!