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Do Startups Need Search Engine Optimization (SEO)?


In today’s digital world, every company is missing out on a competitive edge if they do not have a well developed SEO strategy. This is especially true for startup companies.

Absolutely. Startups need SEO. Every business needs SEO. The real question is: do startups need the expertise of an SEO firm in Fort Lauderdale?

SEO stands for Search Engine Optimization. If you own or operate a website that has not yet been optimized, you are falling behind the competition. Search engines are automated, and unless your website is speaking a language that the search engines understand, as well as focusing on luring and keeping customers, then you are losing.

I like to break down what an SEO firm in Fort Lauderdale can do for a client in two ways. We have customer focus and search engine focus. Both sides represent the fundamental aspects of any good website. To break it down:

  1. Search engine spiders crawls your site
  2. Indexes the pages found
  3. An algorithm ranks those pages
  4. Your potential customers search for products
  5. They find your website
  6. They purchase your product!

The Guts of Your Website (1, 2 and 3)

This is where startups need SEO and the experience of an SEO firm in Fort Lauderdale. Understanding the language that search engines speak is vital, and knowing the best way to communicate to crawlers and search engine algorithms can mean the world of a difference between a front page ranking site and a site that makes it to page three.

The 5 Second Rule

Where the previous point talks about engaging the website crawlers correctly, we present the same concept, but for the users. Websites must connect on both fronts. You have five seconds to grab people who visit your website. The five seconds is also broken up into smaller parts. The first 2 seconds can determine whether or not a user will remain on your website.

  • Does my site capture interest?
  • What is this page meant to do for visitors?
  • What are visitors supposed to do with the page?
  • Will this experience make me engage?

These are just a few of the questions that are worth asking yourself when designing and creating a landing page.

DIY or SEO Firm in Fort Lauderdale?

There are many resources online that can educate even the most computer literate entrepreneur in the ways of SEO and SEM. Do you have the time, patience, and discipline to learn and manage your own website? Also, can you afford to lose out on potential revenue while you are in the process of learning?

Find an SEO firm in Fort Lauderdale that will work with your budget and ensure that you are making the most out of all the potential traffic that may be coming to your website. If you are ready to take the next step, contact the SEO experts at Tandem Interactive and take the next step to furthering your business.

 

Additional Resources:

How to Build an Effective Website

Better Link Building for Your Business