Search engine rankings are everything when it comes to SEO, all practices and tactics are geared towards ranking higher and drawing more traffic to a site. People who use Shopify should know how to SEO Shopify so that they can have the same success as other backends.
Tandem Buzz, a digital marketing company out of Fort Lauderdale, can help you do just that. We specialize in optimizing sites on various platforms, such as Shopify.
Shopify SEO Website Guide
Shopify does come with SEO-friendly attributes that make it easier to practice good SEO on a site, but there is more beyond that that can benefit a Shopify site. SEO highlights the importance of proper keyword research and usage throughout the content on a site. However, it takes more effort than just adding a few keywords to really see the success of good SEO practices.
Let’s look at a few steps that can be taken to improve SEO on Shopify.
#1 Optimizing/Cleaning Your URL Structure
Having a clean structure makes it easier for users to work their way through a website which, in turn, can keep them on a site longer. Having a simpler structure will also make it easier for your site and products to be crawled. A clean/simple structure may look like this:
Homepage >> Category Pages >> Product Pages
Homepage >> Category Pages >> Sub- Category Pages >> Product Pages
You will also want to include ‘About Us’ and ‘Contact Us’ category pages to show the business’s trustworthiness and credibility.
#2 Improving User Experience
Your site is built for your customers first and foremost, if they don’t like it then they won’t stay on it long enough to appreciate your products. Some Shopify SEO TIps to improve user experience are:
- Boost your site speed: use a fast and mobile-friendly theme, smaller and optimized images, remove any apps you aren’t using, and avoid using sliders.
- Use a responsive design: this means that no matter what devices your store is being viewed from, it looks great. It responds to the different details needed on each device.
The main one is a mobile-friendly theme. Shoppers are on their smartphones more than anything these days, so businesses should accommodate that.
#3 Targeting The Right Keywords
Doing proper keyword research is the foundation of all successful Shopify SEO website guides. Start by making a list of the top main topics that you’ll want your business to be known and ranked for. From that list, you can find variations of the keywords within those topics and build out blog ideas from them as well.
#4 Optimizing The Product Pages
The next step is to now implement the URL structure and keywords onto your product pages. One place to start is to optimize title tags. Title tags are the names of the page, so you’ll want them to reflect the content of the page correctly.
Keyword 1 – Shop For Keyword 2 – Store Name
Honey Bee T-Shirts – Shop for Bee Shirts Online – Tandem Buzz Clothing
After this, you will also want to align the meta description too. The meta description should explain the product on the page with keywords. Original content for metas will always be appreciated by crawlers.
#5 Backlinks For Your Store
Building out more links for your site will show crawlers that your business is credible and respected by the wider community of your niche. Here are a few links to work for in your link building efforts:
- Supplier/Manufacturer Links
- Industry/ Influencer Links
- Broken Links – this may take a little work but getting broken links fixed is beneficial)
#6 Using Content Marketing to Rank Higher
Content is one of the main reasons people get to your website. Much to many eCommerce site owners, product descriptions aren’t enough content to boost a site. Creating original content will add much more to your site and your users’ experiences. Content can also be used to get more backlinks and let the customers see the non-sales side of your business.
#7 Shopify SEO Apps and Tools
There are plenty of tools and plugins on Shopify to benefit your site’s rankings:
- Plugin SEO
- Smart SEO
- SEO Image Optimizer
Finding out which one will work best for your site will take some research and accessing your business’s needs and goals.
If you still have questions about how to SEO Shopify, then give us a buzz! Our digital marketing team is here and ready to help you optimize your Shopify website!