How to Avoid SEO Penalties


How to Avoid SEO Penalties

An SEO penalty can cause serious damage to business owners by lowering their organic traffic, or even receiving a removal notice from Google. Take these step to make sure you are in the clear.

While your business’s website should look to make the most out of search engine optimization, you should actively try to avoid SEO penalties. Google gives SEO penalties when they believe websites are taking advantage of their algorithm. Since Google is focused on providing the most relevant and helpful information to searchers, websites they deem to be taking advantage of their algorithm will drop in search engine rankings. While your business’s website might not be doing this on purpose, it is important to know how to avoid them. As you could probably guess, avoiding SEO penalties is vital to maintaining the ranking of your website. Below are some tips we have compiled to help your business avoid SEO penalties.

How Do I Use Link Building Without Raising Red Flags?

Getting links on other websites that direct to yours is one of the most determinant factors in SEO and where Google ranks your website. The relevance that link building has towards generating an online presence means that your business might be over-aggressive in its link building campaign. When undergoing a link building campaign, it is vital to remember that using spammy techniques and buying links are great ways to end up on Google’s blacklist. 

Aside from avoiding spammy link-building techniques, your business should try to only get links from relevant and dependable sources. A website with questionable content linking to your content will raise red flags to Google and may begin the process of Google reviewing your website. Using Google Search Console to review which sources are linking your content is the best way to keep up with the links that your business is earning. There is a disavow tool in the Search Console, that allows you to tell Google which links to ignore.

Is Keyword Stuffing Good for SEO?

Keyword stuffing is when you abuse a keyword with the intent of tricking Google into raising your ranking. Google is becoming smarter, making sure that a website’s readability matches their goal of providing an elite user experience. A website that uses a specific keyword too much will be unreadable. While your business’s SEO strategy should include keywords, they should be used in your content in a way that is relevant to the user’s questions or interests. Using keywords while making relevant and high-quality content ensures that Google will recognize your webpage as a relevant source and improve its ranking. 

 

How Do I Make High-Quality Content?

The key to high-quality content lies in making content that is relevant to searchers. Content that answers questions and provides relevant information to searchers will naturally be recognized by Google as more useful for users. Good content does not need to meet a defined word count or use abuse keywords. Good content is written with the consumer in mind. 

Are you having trouble using SEO to strengthen your digital marketing strategies? Tandem’s worker bees can help. We are an award-winning digital marketing agency based in Fort Lauderdale, Florida. Contact us today to learn more. 

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