Guide to White Hat, Gray Hat, and Black Hat SEO Techniques

The Black, Gray & White Types

Digital marketing agency Tandem Buzz reports information for your site and SEO strategy regarding White Hat, Gray Hat, and Black Hat SEO techniques. Learn the difference between white hat, gray hat and black hat SEO.

Everything You Need to Know About the Different Types of SEO:

Search engine optimization will put your business on the right path if implemented the correct way. A good SEO strategy from a digital marketing agency in Fort Lauderdale will bring in website traffic, which will then turn into revenue. A poor SEO tactic could seriously harm your website, thus, harming your business. Here at Team Tandem, we want you to be familiar with the difference between White Hat SEO and Black Hat SEO.

Black Hat SEO

This involves techniques that are considered unethical, and is not approved by search engines. Black Hat SEO exploits weaknesses in the search engine algorithms in hopes of obtaining high rankings; however, by using Black Hat SEO tactics, you could ultimately receive lower rankings – and possibly get banned. A few Black Hat SEO techniques are link spam, keyword stuffing, comment spam, hidden texts, and hidden links.

Gray Hat SEO

Most often, Gray Hat SEO is identified by the affordable pricing and the subtle mixing of Black Hat and White Hat SEO strategies. This is where SEO companies deliver solutions and results that are not exactly considered Black Hat, but are not considered White Hat SEO either. Gray Hat SEO techniques may seem appealing to businesses that are looking for fast results, but they can ultimately ruin your site.

White Hat SEO

On the other hand, White Hat SEO done by reputable marketing firms in Fort Lauderdale is approved by all search engines and conforms to their regulations. The methods utilized in this type of SEO improve the growth in search engine rankings. When White Hat SEO experts conduct backlinking strategies, they focus on the long term approach to keep business owners from being penalized. Some of the techniques that are used consist of link acquisition campaigns, providing quality content, and linking back to other content featured on your site.

While searching for an SEO strategy for your company, Tandem Buzz wants you to be aware of the various techniques that exist. If you are interested in developing an SEO strategy for your company, contact our SEO specialists today!