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Customizing Your Local SEO Strategy to your Business Model


3 Steps Closer!

If you aren't using SEO practices you are behind by default. SEO professionals at Tandem Buzz detail how to take control of your business SEO

If you are not utilizing a local SEO strategy to get your business visible in the online world, then you are missing a major opportunity to be seen when a prospective customer uses a desktop or mobile device to perform a search related to your company’s offerings.

Local SEO is not a complicated practice, it is more of a series of cumulative steps that are utilized to increase the presence of your company through search engines. Tandem is a team of SEO specialists that can help tailor your business’s SEO efforts to your business model through the following steps:

  1. Determine Your Business Model.
  • Single Location Brick & Mortar
  • Multi-Location Brick & Mortar
  • Single Location Service Area Business
  • Multi-Location Service Area Business
  • Multi-Office Campus or Multi-Practitioner Business
  • Home-Based Business

 

  1. Match Your Business Model to Google Guidelines.
  • Single Location Brick & Mortar ->
  • One GMB listing with a visible listing.
  • No P.O. boxes or virtual offices.
  • Multi-Location Brick & Mortar ->
  • One GMB listing per location with a visible address.
  • Each location has a unique phone number.
  • No P.O. boxes or virtual offices.
  • Single Location Service Area Business ->
  • One GMB listing.
  • Use an appropriate box to indicate if there is no address, or if you serve customers at your location as well as theirs.
  • No P.O. boxes or virtual offices.
  • Multi-Location Service Area Business ->
  • One GMB per location with unique phone numbers.
  • Use an appropriate box to indicate if there is no address, or if you serve customers at your location as well as theirs.
  • No P.O. boxes or virtual offices.
  • Multi-Office Campus or Multi-Practitioner Business ->
  • One GMB listing per office or practitioner.
  • Each has a unique phone number.
  • Practitioners must format their GMB business titles properly.
  • No P.O. boxes or virtual offices.
  • Home-Based Business ->
  • One GMB listing, hide the address if you do not want it made public.
  • No P.O. boxes or virtual offices.

 

  1. Develop Your Website’s Content Strategy.
  • Single Location Brick & Mortar ->
  • Unique, high-quality page that showcases each product or services your business offers.
  • Multi-Location Brick & Mortar ->
  • Unique, high-quality page that showcases each product or services your business offers.
  • An original and high-quality webpage for each physical location with a complete NAP at the top of the page.
  •          Single Location Service Area Business ->
  • Unique, high-quality page that showcases each product or services your business offers.
  • An original and high-quality webpage for all of the important cities you serve.
  •          Multi-Location Service Area Business ->
  • Unique, high-quality page that showcases each product or services your business offers.
  • An original and high-quality webpage for each physical location with a complete NAP at the top of the page.
  • An original and high-quality webpage for all of the important cities you services beyond the physical locations
  •          Multi-Office Campus or Multi-Practitioner Business ->
  • Unique, high-quality page that showcases each product or services your business offers.
  • An original and high-quality page for every office, campus, or partner in the practice with a complete and unique NAP at the top of the page.
  •   Home-Based Business ->
  • Unique, high-quality page that showcases each product or services your business offers.
  • Create a unique and high-quality page for every city that you offer your services.

While these are business model-specific local SEO strategies, Tandem Buzz wants you to be aware that there also are local SEO techniques for all business types. If you are interested in developing an SEO strategy for your company, contact the SEO specialists in Fort Lauderdale today!