The world of digital marketing and the world of social media have collided and are joining forces to make the ultimate platform for content. If you have a smartphone in 2020, there is a high chance that you also have social media apps downloaded as well. The leading giants being Facebook, Snapchat, Tik-Tok, Twitter and the most famous, Instagram.
Without even realizing it, “the average US adult spends 38 minutes per day on Facebook. 16-24-year-olds spend a median of 3 hours a day on social media. Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2019. The average daily time spent on social media in 2018 was 142 minutes a day.”1 That means most of our days are spent online engaging with friends, family, strangers, and most importantly, influencers.
Influencers are individuals who have the power to affect purchase decisions because of their authority. For example, celebrities. People are more likely to buy a product endorsed by their favorite celebrity, than a person they have never seen before or do not identify with in some way, even if the product is relevant to them. Part of the reason influencers have become so successful is because of social media platforms, especially Instagram.
Instagram has embraced influencer culture and has begun to make changes to its UX to better suit its large influencer population (55.4%)2 which is only going to contribute to more of its digital marketing success and relevance. If your business is looking to enhance its social media marketing, take a look at the new Instagram updates that appeared in October of 2020.
New Instagram Updates: October 2020
Instagram strives to provide its users with fresh and relevant features consistently which means that it is always updating and changing. A couple of Instagram’s latest updates include Instagram’s Plan to Remove ‘Like’ Tab and the disappearance of the Following Activity tab. In October, the social media platform also plans to continue adding changes for its users. We have listed what you can expect to see in October.
Instagram business accounts get a new app
One of Instagram’s latest updates is shared with its social media sibling, Facebook. Mark Zuckerberg owns both platforms, so it is only right that the two have streamlined communication and sharing for businesses. You may be familiar with the Pages Manager App on Facebook that allows you to manage all your business pages in one app and see how they are performing. Now, you can see your business’s Instagram page there too. Facebook intends to make this new app available for small businesses first and then release it to all businesses across Facebook-owned platforms.
Instagram TV becomes ADA compliant
In 2010, the Department of Justice passed the American Disabilities Act which mandated that all electronic and information technology be accessible to people with disabilities such as vision impairment and hearing loss. Part of being compliant is making sure that videos have captions. Facebook-owned platforms are slowly starting to become more accessible, with IGTV now having closed captioning on their videos, as one of Instagram’s latest updates. The captioning will be available in 16 different languages.
If your business is looking to grow their social media presence, our digital marketing agency in Fort Lauderdale can help. We specialize in reputation management in South Florida, SEO, and more! Contact us to find out what all the buzz is about or give us a call at(954) 519-4114 today!
- Review42- How Much Time Do People Spend on Social Media in 2020?
- Omnicoragency – Instagram by the Numbers (2020): Stats, Demographics, & Fun Facts