fbpx

Big Changes to Facebook for Business


Facebook's New Algorithm

Facebook for Business is changing in a big way - new updates to the website's algorithm are changing the what we see on our News Feeds.

In recent news, Facebook plans to bring users the content they want back to their News Feeds. The newest update to the networking platform intends to improve News Feeds, which means big changes for those who use Facebook for business. The new change involves displaying more posts from family and friends, and less posts from advertisers and businesses. When Facebook first created the News Feed feature, its intentions were to bring the most relevant content to each user. Well, fast-forward 10 years and Facebook has more than a billion users, sharing more information than any one person can possibly consume.

Facebook’s core values lie in keeping people connected to their friends and family, as well as the places and things they choose to be linked to. In addition, Facebook for business has proven to be a great way for brands to stay connected to their consumers, using social media companies to manage the task. However, lately users are beginning to express concern that due to the high volume of ads and posts from businesses, that they might miss out on important updates from their friends and family. The engineers at Facebook noticed this concern and made the decision to roll out a new algorithm that increases visibility of these desired posts.

So, what does this mean for businesses and publishers who rely heavily on referral traffic from their Facebook shares?

Facebook reports that brands and social media companies can anticipate a possible decline in referral traffic and reach on their pages. Yet, the extent to which this may affect your business depends on your specific audience and reach in the first place. For instance, if the page’s traffic already results in a high volume sharing and user interaction, then the changes will likely have a lesser impact on the traffic that is already coming to the page. For pages that do not get this type of interaction from its traffic, this just means that content now needs to be more relevant and tailored to meet its audience. The more relevant the content is to its users, the more likely they are to share it with their friends and family. Thus, increasing your brands reach, more so now with the new update than before.

 

If your business currently does not have a Facebook page or is not active with keeping the page updated with posts and shared content, contact Tandem Buzz social media team today.