What’s the Difference Between Facebook Ads and Boosted Posts?

When you’re doing social media for your business, you may not know which tactics will work best for your goals. Especially if you’re unfamiliar with the world of digital marketing, it can be difficult to narrow down decisions like paying for ads or boosting your posts.

Before you even begin advertising on Facebook, it’s important to determine your business goals, the audience you’re trying to reach, and what you want to come out of each advertisement you post. If you’re unsure of how to tackle this feat, you can count on a social media marketing expert to help guide you. If you’re confident in your research, you can move forward with Facebook advertising.

What Does It Mean to “Boost” a Facebook Post?

Boosting a Facebook post is a way of advertising that allows users to reach more people. Boosted posts can show up higher in news feeds and allow for your followers to see more of your posts. These are still considered ads because they require a budget to be shared with a wider audience.

Boosted Post Takeaway

A boosted post is a regular Facebook post that you pay to reach a wider audience and ensure that your post is seen by more users and more often by users who are likely to engage with its content.

Facebook Ads

Facebook ads are a more advanced way to advertise and require a Facebook Ad Manager account. These ads offer several options for people who are trying to market their business through social media, and the options can change, depending on the goal of your campaign. These kinds of ads also allow for a call-to-action button, such as Shop Now, Sign Up, Download, and Contact.

Facebook ad options include, but are not limited to:

  • Likes
  • Clicks to website
  • App installs
  • App engagement
  • Website conversions
  • Event responses
  • Offer claims
  • Video views
  • Brand awareness
  • Signups

Facebook Ads Takeaway

Facebook ads offer a range of audience targeting options and a more specific way to reach an audience, based on factors like gender, age, location, device usage, relationship status, job title, etc.

The Difference Between Facebook Ads and Boosted Posts

When it comes time to decide whether or not you want to put your money behind Facebook ads or boosting your Facebook post, you have to recognize your social media marketing goals.

Facebook ads tend to have a bigger impact and translate directly to campaign goals, like clicks, downloads, signups, etc., while boosted posts are helpful for improving social media engagement and views.

Essentially, it all comes down to your advertising goals.

If you want greater engagement on your page and to increase your brand awareness across the board, boosting your post is a great way to maximize views and visibility. If you want to target a specific audience, get clicks, calls, orders, and other conversions, ads can help with those outcomes.


If you’re looking to build your brand’s social media presence, contact our digital marketing agency in Fort Lauderdale. We’re not only well-versed in social media marketing, but also search engine optimization, pay per click advertising, brand reputation management, and more. We’re in the business of growing businesses! Learn more about us and our services here.