Spring cleaning is around the corner. While you may clean out your closet and dust off your belongings, do not forget about your business. Spring is the time to clean up your website. As a digital marketing agency in Fort Lauderdale, we know that a little spring cleaning for your website can go a long way for your business. There are various types of marketing strategies and marketing campaigns that can help your business, but doing some routine website clean-ups could give your business the boost it needs.
How to Clean Up Your Website
A clean and organized website isn’t just good for Google, but it is also good for your customers, which should be your priority. At Tandem Interactive, we are more than just your typical SEO and PPC agency; we want to see your business succeed in every way possible. That is why our marketing agency has gathered a list of areas to tackle in order to refresh your website this spring.
The Main Navigation
The first thing your customers see when they visit your website is your beautiful front page, but hopefully their journey doesn’t stop there. You want your customers to explore your website until they find the information they need to buy your product or service. Start with the organization of your main navigation. If your main navigation is messy, cluttered, and hard to navigate, you risk losing that sale.
Take the time to conduct some meta fixes during your website spring cleaning. These items often get neglected, and if left for too long, this list can grow to an intimidating length. Spend a few hours combing through your website. Our Fort Lauderdale SEO company recommends looking at 404 errors, alt text, meta descriptions, and H1s.
Take some time to see where your content is linking. Do you have a page that is linking to itself? Do some of your links not make sense? Are links directing your users to a page that doesn’t exist anymore? Is there a place where you should have a link to another page on your site but you don’t? Do your blogs not have any links at all? If you answered yes to any of these questions, then you should take some time to correct these problems during your website spring cleaning.
About Us Page/Meet the Staff
Chances are you may have hired some new staff. You should take the time to remove any former employees from this section and add the new ones. While your About Us page may not need any big changes, some tweaking may be beneficial. Some possible changes can include the number of years you have been in business and any new services you offer. You want to make sure your information is always up-to-date.
Struggling to do your website spring cleaning yourself? With our affordable SEO services, our staff is standing by with digital mops, buckets, brooms, and cleaning supplies to step in. Whether you are looking for online reputation management, Google Maps marketing, or affordable PPC services, our online marketing company in Fort Lauderdale does everything we can to meet all of your online needs.