How To Use Google Search Console To Its Advantage in SEO

Google Search Console is a tool Google provides to businesses that keep track of the effectiveness of their SEO marketing tactics and visitor metrics. Search engine optimization is important for businesses because it directly influences their search engine visibility. Higher search engine visibility leads to increased revenue by influencing where customers see your website on search engine results pages (or SERPs). The higher your placement, the more likely customers are to visit your website. Since Google commands the search engine industry, a free tool it provides to businesses that monitors how it ranks on their platform is extremely useful. 

If you notice that your website is underperforming in its organic search ranking, Google Search Console can help you understand where your website needs improvement and where your focus should be in the future. Below are some examples of how your business can use Google Search Console to improve your website’s SEO optimization.

Improve Ranking For Keywords

Keywords are the cornerstone of SEO marketing. The keywords you choose to implement in your content strategy are the ones you wish to rank for when users input them into search engines. Google Search Console gives you the tools needed to see how your website is ranking for your chosen keywords. If you notice that your website is ranking poorly for your chosen keywords, it is probably time to switch up your SEO tactics. 

SEO Marketing And Backlinks 

A common trope in the digital marketing industry is that links are the currency of the internet. Solid and original content increases the likelihood of external websites linking to your page increases. When related websites link your content, it signals to Google that you are an authoritative reference on the subject. Since Google’s competitive advantage lies in a convenient user experience that gives searchers what they are looking for, your website will enjoy higher visibility. 

Fortunately, Google Search Console allows businesses to view statistics on how many websites are linking their content. Monitoring the number of websites linking to your content gives you a good idea of how effective your content is. Links from other websites gained through effective content are proven to increase the traffic to your website. 

Find Keywords and Phrases That Drive Traffic

With all the talk about the importance of keywords, you are probably asking yourself how to find the right keywords and phrases that will perform well on Google. Google Search Console has a tool that tells you what queries drive traffic to your website. You can also find useful data like clicks, impressions, click-through rates, and even the positioning for given keywords. This information will give you a better understanding of which search terms your business wants to use in their content and website strategy.


Tandem is an award-winning digital marketing agency that offers top-notch digital marketing strategies to businesses in all industries. Our team of worker bees ensures your organization utilizes premier social media, SEO, and PPC tactics. Contact us today to learn more about how your business can use SEO to improve its bottom line.