One of the best ways to bolster activity on your site and improve traffic is to craft content that people will want to read. SEO blog writing is an in-depth process requiring knowledge of various factors. While focusing on being well-written, engaging pieces should always be a priority. No matter the business in question, being able to write a poignant, attention-grabbing blog can ramp up your site’s traffic significantly when done right. At Tandem, we are proud to offer content writing as a service to our clients, helping their businesses reach customers all around the country.
Branded vs. Non-Branded Keywords
When writing blogs for SEO, one of the most important foundations to build in the process is choosing the best possible keywords for your chosen topic. There are two main types of keywords: branded and non-branded.
As the name suggests, a branded keyword will have your brand’s name in it or some kind of variation of that name. That means that if a person were to look up your company’s name in a search engine like Google or Bing, something related to your company should pop up. This can include social media handles, products, services, or your website.
On the other hand, non-branded keywords will not have your company’s name included, though they should still be closely related to your brand. This will usually include keywords that reflect the services you provide, the topics your brand holds expertise in, or the products you sell. When utilized properly, these words can drive significant traffic to your site.
There are a variety of effective SEO blog writing tools that a marketer can utilize when crafting content for a company. One of our favorites is SEMrush Keyword Magic Tool. This SEMrush feature provides a comprehensive list of keywords, who is currently ranking for each, the volume of people who search for each, and a percentage of how difficult it will be to rank for the keyword.
Another factor worth considering is to avoid what Tandem Buzz and the industry refer to as “keyword stuffing.” While keywords are an excellent way to drive results for content, using too many of them in one piece can look suspicious to search engines, which can greatly affect rankings. This is why balance is important when crafting content.
Tips When Blog Writing for SEO
While choosing the right keywords is a pinnacle part of successful SEO blog writing, it is far from the only factor to consider. The first and most important factors are title tags. These elements are directly picked up by SERPs, which are search engine results pages. A blog’s primary non-branded keyword should always be included in this tag, as well as some kind of branding for your company. It is also important not to make a title tag too long, as that can affect your blog’s ranking. Luckily, EZlocal has an excellent title tag length tool that can ensure the length is acceptable.
When regarding the importance of the features on a webpage, after title tags are your blog’s headers. These include H1s, H2s, H3s, and so on. Your H1 is the most important of these and should include the primary keyword you have chosen for the blog, while your H2s and H3s can include secondary keywords. It is worth looking at the “people also ask” (also called PAA) boxes when searching for a keyword or phrase in Google. Take these questions and put them into SEMrush to see if they rank. These questions are excellent options for H2s and can greatly increase your chances of being picked up by SERPs for that particular inquiry.
From here, marketers should focus on internal linking and using appropriate anchor text in a blog. This should include linking to service pages from your company’s site, as well as a blog post or two. Linking can increase traffic within the site itself. It will also do you well to make sure that you focus on anchor text that makes sense for what you are linking. Anchor text is the wording that the link is attached to and should relate clearly to the page being linked and the content as a whole. For instance, when mentioning the PPC services offered by our premier digital marketing agency, the page regarding our PPC services is what links to the anchor text “PPC services.”
Finally, work to craft meta descriptions that will pull the interest of your readers. These are the short summaries of each webpage that search engines show to people searching the web. Meta descriptions will often go hand-in-hand with the title tags mentioned earlier and should also include your primary keyword. Your meta should briefly summarize what that blog or page is about, and it should contain a branded keyword and a call to action that motivates the reader to visit the page. The length of these descriptions should also be considered and should be no longer than 160 characters.
For those in need of some of the best Fort Lauderdale SEO blog writing services, Tandem is here to help. We have some of the best and most capable writers in the business who can create poignant and effective content for your company’s marketing needs. We do so for various clients in an array of industries, and we are ready and waiting to take your company’s SEO to the next level. To access some of the best Fort Lauderdale digital marketing services out there, give Tandem a buzz!
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