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4 Tips for Effective Keyword Research for Websites


SEO can sound like a foreign language sometimes.

It can be difficult for a webmaster to know where to start if you’re unfamiliar with such. Despite its specialized terms and technological aspects, the concept of SEO keyword research is simple.

You don’t have to be an SEO guru to start laying out a plan for effective keyword research for your website. Basically, keyword research is a way in which you can make your website more easily found for your customers. If you want your website to rank on Google, keeping it simple is a great way to eventually enter the more complex world of SEO. Here are some easy tips to keep in mind for successful keyword research for your website:

Tailor your language.

Yes – this one is obvious, and you probably could have figured it out on your own. Still, this is what holds together the various parts of keyword research. Be smart about the words you choose. Use language which your clients will understand and be comfortable with.

For example, if your website is marketing to boat owners, use words which will be the most familiar for them. This way, your consumers are more likely to find your site when they need something pertaining to boats.

Keep an eye on the trends.

In order to capitalize on your keyword research plan, look into what’s trending and popular within your field at the time. Don’t discount fads since they constantly change; rather, use them to your advantage. Your consumers are most likely to search within what’s trending, so you should be anticipating that.

Note: trending topics change tirelessly. Keep on top of the trends so that your website doesn’t become outdated and irrelevant.

Combine use of head terms and long-tail keywords.

An effective SEO keyword research plan involves the use of both shorter head terms and long-tail keywords. Head terms are more commonly used, making them harder to rank for. On the other hand, long-tail keywords are easier to rank for, but less often searched.

Since there are pros and cons to both, your website must maintain a balanced combination of them.

Don’t overuse your keywords.

No one wants their website to sound like a robot, and Google crawlers don’t tend to like it, either. Avoid this by tempering your keyword usage. In other words, when in doubt, don’t! If during your keyword research, you see that a word doesn’t sound natural, just take it out. You want your consumer to have the best experience possible on your website, and this is a surefire way to make that happen.

While there’s so much more to the universe of SEO and keyword research, this should give you a head start in polishing your website and attracting more life-long customers.

Contact Tandem Interactive today if you want your website to rank on Google. We specialize in SEO for small businesses all the way to large corporations.