Don’t Believe the Rumor That Backlinks Don’t Matter

Digital marketing company in Fort Lauderdale, Tandem Buzz, explains the value of backlinks and their importance for the success of your site.

Digital marketing is an industry that is constantly evolving, in which you are establishing creative new techniques to put your site on the forefront of a search. Common factors used to expand your business online are content quality, site speed, mobile-friendliness, and website security. Another commonly used method is to establish a strong set of backlinks – another site giving a recommendation to your site. If done correctly, these links should come from a place with high credibility and authority.

Recent rumors in the SEO world have been circulating around the value of backlinks in accordance with a site’s rankings on Google. Some claim backlinks are no longer important, nor do they effect the overall rating and ranking of your site. Fortunately, Tandem Buzz, your digital marketing company in Fort Lauderdale, understands that this is untrue. In fact, the value of backlinks is extremely important to your sites ranking. Brian Dean at Backlinko, a blog for SEO training and link building strategies, was a part of a study that assessed one million search results on Google. Dean concluded, “We found the number of domains linking to a page correlated with ranking more than any other factor. A site’s overall link authority strongly correlates with higher rankings.”  Google pays attention to who you “hang out with” online, and they like to ensure that you are being endorsed by a variety of high quality sites. Simply stated, Google wants to see your site in a good online neighborhood. Google can make or break your site, so you have to play by their rules.

How can you ensure that you have valuable links?

Your digital marketing company in Fort Lauderdale starts with high quality, well researched content for your site to present to your possible link associates. Team Tandem also uses SEO software to ensure junk websites are not associating themselves with your site. Making direct contact with other credible companies to promote your company, Tandem works in building strong links and bringing traffic to your site, as well as leads and consumers.