Part of running a successful business is getting a jumpstart on your competition. With Google’s always changing algorithms and unannounced updates, the world of SEO is always changing, and it can be difficult to get ahead. If you really want to beat out your competitors, you need to start implementing 2020 SEO trends now.
2020 SEO Trends You Need to Start Following
Let face it, the business world is all about the next big thing, and as providers of SEO services, we know SEO is the same. If you follow these SEO trends for 2020, you could get a leg up on your competition.
Write For The Customer
The new Bert update is Google’s way of trying to accommodate more complicated search queries that depend on context. This allows people to search for what they are looking for in a more natural way like “crowns in Fort Lauderdale” then having to add “dental” for clarity. You need to make sure that the content on your website is written for the customer and sounds natural. Bring emotions into your writing to keep your readers invested. Keyword stuffing in poorly written content that doesn’t make sense simply won’t cut it in 2020.
Fill In Your GMB
With Google placing more and more importance on their Google My Business tool and taking up even more real estate on SERPS, you need to make sure that you are not neglecting this platform. By optimizing your GMB with photos for every category, videos, answering customer questions, and weekly GMB posts, your customers should be able to find the information here. If they land on a Google My Business page that had sparse information or no photos, they are likely to click away and find one that is helpful. If you don’t know where to begin, our local SEO services can help.
Look At Your Site Structure
With Google’s strong focus on user experience, you want to make sure that the structure of your site makes sense. The most important pages need to be organized in the main navigation menu so that users can easily get them. Also, the deeper a page is on the website or the more clicks it takes to get to it, the less important it looks to Google.
Links, Links, Links
Links have been a factor in SEO for a long time, but they have become even more important. Make it your New Year’s SEO resolution to not neglect your links. Instead of only finding free online directories, get creative with your link building. Sponsor local events, reach out to bloggers or research some paid opportunities. Both inbound and outbound links are relevant, so make sure you are only linking to sites with good domain authority as well.
You don’t need to wait until the New Year to start trying these Google SEO trends for 2020. Set your business up for success by implementing these strategies now. If you still aren’t sure where to begin, let us help. As nationwide digital marketers, we have the knowledge and expertise to help your SEO efforts take off.