Social Media

Facebook Ad tips

Facebook Ad Tips & Best Practices

Have you ever wondered why some Facebook ads seem to grab your attention instantly while others get lost in the noise? If your ads aren’t quite hitting the mark, or if you’re just starting to explore the world of Facebook…

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November 2024 digital marketing updates

November 2024 Digital Marketing Updates

The digital marketing world moves fast, and keeping up with the latest digital marketing updates separates brands that innovate from those that fall behind. At Tandem, we thrive on uncovering the newest shifts shaping SEO, PPC, and social media. What’s…

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October 2024 Digital Marketing Updates

October Digital Marketing Updates

Digital marketing never stands still; October’s updates bring fresh opportunities for businesses to reach their audiences more effectively. This month, we’ve seen digital marketing updates that affect SEO rankings, PPC targeting, and social media engagement—key areas that are vital for…

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September Digital Marketing Updates

September Digital Marketing Updates

  In the ever-changing world of digital marketing, staying updated on the latest trends and advancements is necessary in order to develop successful campaigns. September has brought a wave of important digital marketing updates, with changes across social media, PPC,…

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The Benefits of User-Generated Content

The Benefits of User-Generated Content

In today’s online landscape, creating and maintaining a presence can make the difference between sink or swim. With so many brands vying for attention, standing out can be a challenge. One powerful tool that can help elevate your brand is…

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Social media channel (pinterest) engaging city

How Can Social Media Listening Increase Customer Advocacy

In today’s fast-paced digital landscape, brands must actively engage with their customers to foster loyalty and advocacy. One effective way to achieve this is through social media listening. But how can social media listening increase customer advocacy? By monitoring mentions,…

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August Digital Marketing Updates

August Digital Marketing Updates

Staying ahead in digital marketing requires adapting to new algorithms, tools, and consumer trends. Keeping up with the latest digital marketing updates ensures your strategies remain effective and competitive while adhering to new regulations and capitalizing on emerging trends. As…

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Person scrolling through Instagram on their phone with a coffee at a table.

Instagram Views: Why They Matter More Than Ever

In the fast-paced world of social media, Instagram is once again shifting the landscape by changing how content creators should measure success on the platform. The days of obsessing over follower counts and likes are being phased out as Instagram…

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