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Digital Marketing Statistics in 2016


Now that we're well into the 2016 year, the world of digital marketing has changed significantly. Check out these digital marketing statistics for 2016./i>

When it comes to the world wide web, there is so much going on that it could be difficult to find the starting line. Never fear, Tandem Buzz has gone through the most popular cat videos, craziest Snapchat stories, and best foodie blogs in order to deliver the most recent digital marketing statistics for 2016.

Now that summer has come and gone, it is time to update your SEO for this month. With the change in weather temperature, the beginning of sweater weather season has come and with it. This inevitably brings us towards the pumpkin spice campaign. We have all tried the popular drink in the past, and many look forward to the pumpkin spice latte season all year long. This is a great example how social media marketing can help build your brand. According to Spredfast, the coveted Starbucks Pumpkin Spice Latte, or the “PSL” hashtag was used 468,000 times. If your agency for social media marking in Fort Lauderdale suggests using social media as a tool for your company, following the most popular trends is highly beneficial.

At first it was content, then came the images, and now we are witnessing the age of the video come to life. Businesses were hesitant to use video for their SEO campaigns at first, yet they realized that it would help boost their social media marketing and give them an advantage over their competitors. The digital marketing statistics in 2016 thus far for video report that there will be an 80% increase of high quality traffic online due to video watching. With these kinds of digital marketing statistics, if your business has not become involved, you are behind. It would be a smart move to implement video to your social media marketing strategy.

For those who thought that Facebook would be left behind by both advertisers and users due to the increase in popularity of Instagram and Snapchat, one of the interesting digital marketing statistics will make you reconsider. Tandem Buzz states that the social media giant has reported to have 3 million active advertisers, demonstrating that Facebook still plans to remain on top in the social media world for a little while longer.