Digital marketing is crucial for allowing businesses to develop an online presence, attract a wider audience, and create products and offer services that meet the needs of their customers. As a South Florida digital marketing agency that offers SEO, PPC, and social media services, we understand the importance of developing a solid website in a digital era. However, to keep up with the latest and greatest of the digital marketing world, our busy bees at Tandem are constantly researching new updates. We also look for new ways to accommodate the ever-changing internet. With this in mind, below are the latest digital marketing insights of November 2022.
Top Digital Marketing Trends November 2022
As a Florida digital marketing company that helps clients with their pay-per-click advertising, organic strategies, and social media efforts, we’re sharing the latest 2022 digital marketing strategies of November.
PPC November Updates
Our PPC specialists focus on creating advertisements that attract users and bring customers to your website. Below are some important updates in the PPC world that our team has absorbed into their strategies.
- Many brands have relied on Smart Shopping campaigns to appear in Google Shopping ad listings. So it’s no surprise that Google’s transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. Fortunately, advertisers who have made this transition have reported good results.
- There’s always more we could be doing to improve our Google advertising efforts. Our PPC team has discovered the 5 best practices for tracking offline conversions in Google Ads.
- With Google Ads, there are numerous metrics available to help us out. Your cost per lead is among the most important, especially when it comes to costs. Our team discovered how to lower your cost per lead in Google Ads and make the most of your efforts.
SEO November Updates
SEO is an organic (unpaid) form of digital advertising. It incorporates keyword research, competitor research, content writing, and more to give websites a natural boost in the online world. As one of the largest teams in our company, our SEO team is always up-to-date on new strategies to ensure our clients get the most out of our efforts.
Below are some of the latest digital marketing insights for SEO in November:
- According to Google, E-A-T applies to every search query. E-A-T is a core part of metrics, allowing Google to ensure that people consume valuable and relevant information. Because Google lives by the principles of E-A-T for every search query, our SEO specialists take this into consideration when creating and optimizing content.
- According to Whitespark research, additional category fields on your Google Business Profile can give it a much-needed boost. You can identify different category opportunities that competitors may not be taking advantage of to boost your results.
- A recent experiment found that Google takes 9 times longer to crawl JavaScript than HTML. Therefore, it’s no surprise that messy, heavy JavaScript can damage your website’s performance. Since websites that rely heavily on JavaScript usage come up against Google’s limits much faster, you might want to reconsider your JavaScript use.
Social Media November Updates
Our social media marketing specialists utilize popular social media platforms like Instagram, TikTok, YouTube, Facebook, and others to give clients a foothold in online marketing. From creating unique and eye-catching ads and posts to strategizing social media campaigns, our team does it all.
Below are some unique and interesting updates in social media that our team is taking advantage of:
- As another way to integrate music into the Instagram experience, IG has provided the capacity to add music to still image posts. Users can now choose a segment of music between 5 and 90 seconds of the song to use for their posts.
- Snapchat has announced the next step in its push to integrate in-stream shopping elements, mainly through BigCommerce. This will enable BigCommerce merchants to display their products in Snaps.
- Meta’s removing religious, political, and sexual preference fields from Facebook profiles to streamline the platform and make it easier to navigate. However, we’re not sure if it will have a huge impact.
- TikTok is going to start its shop rollout in the U.S. The new rollout is part of TikTok’s expansion and is a continued effort to make it big in the social commerce space. This comes as no surprise with Snapchat’s push for in-stream shopping, as well.
Get Started With Our Fort Lauderdale Digital Marketing Company
If you don’t currently have a digital marketing strategy in place, there’s no time like the present. It’s never too late to look into SEO, PPC, and social media efforts to boost your business.
To learn more about our digital marketing services, give Tandem a buzz today. You can also catch up on last month’s updates in our digital marketing news blog.
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