As it’s always been, digital marketing is constantly evolving, with new changes appearing in what seems like every second. One minute your keyword research and content strategy are working, and the next, Google decides to whip out a new helpful content update. But not to worry! While a new year means new updates, it also means new opportunities to improve your website’s performance. With this in mind, here’s what’s new in digital marketing in January 2023.
January 2023 Trends in Digital Marketing
Below are new digital marketing trends that are paving the way for PPC, SEO, and social media specialists.
January Trends in Digital Advertising & PCC
As a South Florida digital marketing agency that offers in-depth pay-per-click services, our PPC specialists are always looking for new ways to create niche advertising that targets your preferred audience. Below are some of the new things our team learned this month:
- Microsoft Is Improving Its Ad Platform: Microsoft Ads is one of the oldest ad platforms around, but it tends to get overlooked. The linked article from Search Engine Land explains why brands should rethink their approach.
- Thinking Simply About Ad Campaign Design: Managing campaigns can be a huge undertaking. People are added, reporting is increased, and communication ramps up in an attempt to manage the chaos. This Hero blog from PPC Hero shares some tips for keeping ad campaign designs simple.
- US Justice Department Sues Google Again, Aims to Dismantle Its Ad Division: Google is accused of violating antitrust laws in acquiring or maintaining dominance. This is the second antitrust lawsuit the US Justice Department has filed against Google. This lawsuit aims to make the search engine divest or get rid of some parts of its online advertising business.
- Enhance the Customer Journey Through Ad Copy: Ads should always be a reflection of the account structure. Ad copy should also be tailored to ensure that the account structure is working to its fullest potential. Hero blog shares some approaches to help enhance ad “real estate” and also to help personalize ad copy for different customers.
- New Performance Max Experiments Have Just Rolled Out: You can now test Performance Max updates in your account and monitor results before applying any changes. Advertisers can use this feature to test changes on their accounts before permanently applying them.
SEO in January 2023
Our SEO specialists focus on organic or non-paid forms of increasing user engagement and traffic with our clients’ websites. To do this, we utilize keyword research, competitor analysis, and other tools that allow us to see what the average internet user does not see. Below are some of the new trends in digital marketing that our search engine optimization specialists have uncovered:
- Google Optimize Discontinued: Google announced that Optimize and Optimize 360 will no longer be available after September 30th. GA4 appears to be the new solution.
- Google Merchant Listing Experiences: In the latest installment of Google’s E-commerce Essentials series on YouTube, Alan Kent shares tips for optimizing product pages.
- Yoast SEO 20.0 Update: Yoast SEO 20.0 WordPress plugin introduced some bold changes to the user interface, such as a card-style interface, which doesn’t require users to make choices the way a Taber interface does (with multiple-tab selections.)
- ChatGPT: Interest in AI technology, specifically OpenAI’s ChatGPT product, has skyrocketed in recent weeks. While some SEO specialists are worried, there might be ways to use this new product to their advantage.
January Social Media Trends
Social media is an irreplaceable tool that gives digital marketing an edge. Our social media and graphic design specialists have discovered some new changes they can use to ensure our clients’ businesses are reaching as many people as possible.
- Social SEO Will Replace Hashtags: Hashtags are out, and SEO is in. Since Adam Moserri made a surprising announcement that hashtags didn’t really matter on the platform any longer in March 2022, we now see the benefits. According to one blogger’s research, every single post with an SEO caption had a higher reach than those with hashtags.
- Twitter Invites Businesses to Sign-Up for ‘Verification for Organizations’: Twitter now invites businesses to put Twitter handles and contact information on a waitlist for its upcoming ‘Verification for Organizations’ subscription offering. This will effectively replace Twitter with the current verification process for business users.
- Instagram’s New ‘Quiet Mode’ Helps You Take a Break From the App: On January 19th, Instagram announced that it is expanding its selection of time management tools with the launch of a new feature called “Quiet Mode.” This feature’s aim is to reduce user anxiety about taking time away from the app by silencing incoming notifications, auto-replying to direct messages, and setting the user’s status to “Quiet Mode.”
Get Started With Our Florida Digital Marketing Company
Knowing what’s new in digital marketing allows our teams to perform to the best of our ability for our clients. If you’re interested in improving your company’s performance both on and offline, give Tandem a buzz. You can also catch up on our other digital marketing news blogs.
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