With new AI like ChatGPT, the digital marketing world is making some major adjustments. It’s important to keep up with changes that could change the way content and ads are ranked, searched for, and written online in the years to come. Our South Florida digital marketing agency shares new digital marketing trends from February 2023 you should keep in mind when moving forward with your strategies.
Latest Digital Marketing Trends in February 2023
Below are new trends in digital marketing that our SEO, PPC, and social media teams have discovered and are considering when creating our newest strategies.
New Online Advertising Trends in February
As a Fort Lauderdale marketing agency that offers in-depth pay-per-click services, our PPC specialists are always on the hunt for new ways to advance and optimize advertising efforts. Below are some of the new online marketing trends our PPC team has discovered this month:
- New Google Ads Feature: Account-Level Negative Keywords. The account-level negative keywords in Google Ads allow advertisers to exclude traffic from all search and shopping campaigns, enforcing brand safety. Advertisers can now manage negative keywords more efficiently, saving time and reducing the occurrence of human error.
- Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!) Google ads may not convert for a variety of reasons, ranging from technical errors to strategic problems and everything in between. Our PPC strategists found 10 common reasons why Google ads may not convert and how to fix them.
- 3 Key GA4 Features All Advertisers Should Leverage ( & How.) Our PPC specialists found three key features for tracking and analyzing customer behavior on GA4.
February SEO Updates
Our SEO specialists focus on organic tactics to increase site traffic. To do this, we utilize keyword research, competitor analysis, and a variety of other tools and skill sets to ensure a website is as optimized as possible. Below are some of the new digital marketing trends that our search engine optimization specialists have uncovered:
- Google Search Console’s Bulk Data Export Is Here. This is a new tool that allows website owners and SEO specialists to export daily data dumps of their website’s performance data, making it easier to strategize for implementing fixes and updates.
- Google Analytics Introduces New Features for Managing Large Data Sets. These features are meant to offer a better reporting experience to users, including improved data quality identification and enhanced sampling controls. This will make reporting more accurate and easier to obtain.
- Microsoft Limits Bing AI Chat Messages Per Day. Microsoft has implemented new changes to improve Bing’s chat feature, including a user cap of 5 chat turns per session and 50 per day. This implementation comes after Microsoft discovered that users were getting their answers after an average of five chat sessions, while longer sessions (15 or more questions) generally gave responses that were not helpful.
- Meta Verified: New Subscription Bundle on Facebook & Instagram. Meta launched the “Meta Verified” bundle that offers users account verification, protection, support, and visibility for a monthly cost. Perks include a verified badge, proactive account protection, access to account support, plus increased visibility and reach.
February Social Media Updates
Social media applications like Instagram, Facebook, and TikTok have opened the door to hundreds of digital marketing opportunities. Our social media and graphic design specialists have discovered some updates in various social platforms they can use to their advantage when creating strategies for our clients:
- Twitter Begins Allowing Cannabis-Related Ads in Certain U.S. States. Twitter has announced that it’s relaxing its regulations concerning cannabis-related advertising in specific states throughout the U.S., allowing brands to promote content for CBD, THC, and other cannabis-related products and services.
- Instagram Will Focus On Pushing Photos More in 2023 Despite Pushing Video Content Last Year. As of late, Instagram has been heavily focused on videos to combat TikTok’s growing band of users. However, because this irked some of IG’s old-school users, Instagram’s CEO, Adam Mosseri, shared that in 2023 the app is shifting its focus back to photos.
- Meta Could Be Exploring Paid Blue Checkmarks on Facebook & Instagram. Meta seems to be considering making people pay for verification, similar to Twitter. While they’ve neither denied nor confirmed the change, signs seem to point in this direction.
- Pinterest Now Has up to 450 Million Active Users in the Latest Performance Report. Ah, Pinterest….the DIYing, outfit-finding, life-hacking app everyone seems to know and love has shared its skyrocketing numbers in a recent performance report. Considering that the app lost users during COVID-19, this is a much-needed change for them.
- Instagram Launches “Channels” Broadcast Chat Feature. Instagram is rolling out a new feature called ‘Instagram Channels,’ a group messaging function that allows users to stay up to date on specific topics, brands, people, etc.
- Snapchat Continues to Grow Its Global Footprint With 750 Million Monthly Active Users. On February 16th, Snapchat announced it’s up to 750 million monthly active users, a significant jump from the 600 million user announcement in April 2022.
Get Started With Our Florida Digital Marketing Company
Staying up to date with new digital marketing trends is just one of the many ways the Tandem digital marketing team can help you boost your website and business and keep them on top. If you’re interested in stepping up your online marketing game, give Tandem a buzz today!
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