Staying ahead of the trends is the name of the game in marketing. It requires a carefully thought out approach, combined with remaining on top of any of the digital marketing latest updates. Things are always changing, and Tandem Buzz takes pride in being informed and applying such changes to benefit our clients. Read on to learn the most recent digital marketing updates for this month.
Digital Marketing Industry Updates in August 2023
Our South Florida digital marketing agency is committed to providing clients with the most up-to-date, cutting-edge tactics to improve the online presence of their businesses. Below are some of the most recent digital marketing updates for August.
August PPC News & Trends in Digital Advertising
The pay-per-click services offered at our Florida digital marketing agency are some of the best you can find. Our PPC specialists are dedicated to staying ahead of the trends and using this knowledge to the advantage of our clients. Below are some of the most recent updates in the realm of PPC:
- Google Ads has enhanced customer service for small businesses: Google has introduced an enhanced customer service pilot accessible through a box on the right side of the Google Ads screen. Users can schedule one-on-one consultations with a Google Ads representative for a fixed fee of $50 per call by clicking on the icon. Although currently in beta, this tool offers small business owners expedited access to specialized advice previously reserved for larger clients. Google plans to expand the service to more businesses in the future, using participant feedback to refine and develop the offering.
- New search tool to track branded content campaigns rolled out by Meta: Meta has unveiled a fresh search tool named “Search Branded Content” within the Ads Library, enabling users to monitor branded content campaigns. This tool allows filtering by platform, the last seven days, or by username. It grants users access to comprehensive competitor insights, encompassing strategies, creator-business connections, and campaign frequency, which can provide valuable inspiration and impact brand partnership decisions.
- Beta for Google Demand Gen campaigns opens, intended to replace Discovery Ads: Access to Google Ads’ new campaign type, Demand Gen, which was introduced at Google Marketing Live in May, is now available for sign-up in beta. Once enrolled in the beta, Discovery campaigns will be automatically upgraded to Demand Gen. These campaigns combine image and video ads and can drive conversions, site visits, and actions across platforms like YouTube, Discover, and Gmail. The upgrade from Discovery to Demand Gen for all campaigns is expected to be completed by early 2024.
SEO Updates in August 2023
SEO specialists are responsible for analyzing website structures, content, and coding to optimize search engine visibility. Through in-depth keyword research, on-page optimization, and link-building techniques, they implement strategies to enhance organic search rankings and improve website traffic.
Tandem’s SEO analysts work diligently daily to ensure our clients receive the best services possible. One way we do this is by staying up-to-date on everything new in the SEO world.
In this month’s search, our specialists have discovered some new SEO digital marketing updates:
- Google launched August 2023 broad core update: Google launched a core update in August to improve search results. The search engine shared that a drop in page performance following the update doesn’t necessarily indicate an issue, as the focus of this update is on content relevance. Additionally, recovery from this update is not guaranteed, so they recommend that specialists focus on continual content creation to see improvement.
- Search Engine Journal does a survey of 3,890 SEO professionals and sees interesting insights: A recent survey was conducted by Search Engine Journal (SEJ) to collect data from 3,890 SEO professionals of various backgrounds about the latest trends and developments within the digital marketing industry. From this report, three major SEO disruptors were identified: E-E-A-T and content production challenges, trouble getting budget approvals, client relationship issues, and generative AI.
- Google Search Generative Experience tests links In AI-generated answers: Due to a lack of links within AI-generated content, Google’s Search Generative Experience has tested links directly in those answers in search engine results. The results include improved suggestions, better quality generative results, more bulleted lists, three variants of link display, the removal of bear claw navigation, and a scale-back on commerce results.
August 2023 Social Media Marketing Updates
Social media specialists play a major role in digital marketing as they create and implement strategies that leverage various social platforms to promote brand awareness, engage with audiences, and propel user interactions. Our social media experts analyze metrics, track trends, and refine content to ensure optimal online performance.
To maintain being on top of the latest and greatest happenings in the online world, our specialists have discovered these social media updates:
- Twitter changed its name to ‘X’: Although it happened at the end of July, the digital marketing world is still buzzing with Twitter’s renaming. Following Elon Musk’s Tweet announcing the change, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” X.com was directed to Twitter, officially recreating the app. According to Musk, X Corp acquired Twitter to “….ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.” What do you think?
- LinkedIn company pages can now send and receive DMs: With the new Pages Messaging feature, LinkedIn users can now DM a Company Page. The goal of this new feature is to make it easier for Page admins to engage with their audience.
- TikTok expands text posts: This format allows users to create text-based content that allows them to better share their ideas and express their creativity. With text posts, TikTok is expanding the boundaries of content creation for all users, giving the written creativity seen in comments, captions, and videos a space of their own to thrive.
- A new AI tool called AudioCraft generates audio and music: AudioCraft is an AI engine that allows users to easily create high-quality audio and music from text. The generative AI tool consists of three models: MusicGen, AudioGen, and EnCodec, each an improved version of the one before.
Digital Marketing Services You Can Trust
Our digital marketing agency in Florida works diligently to stay ahead of the trends and decipher how to utilize new technologies and changes to our advantage. If you’re ready to take the next step to success with your business, give Tandem a buzz today. You can stay informed about marketing trends from past months along with other useful tips in our digital marketing news blog.
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