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How to Begin Using Google Analytics


What Is Google Analytics, and How Do I Begin to Use It?

Google Analytics is a platform that collects data and compiles it into useful reports. This is a free service offered by Google to anyone that wishes to utilize it. Our friends at Google have established digital analytics software that allows businesses to quickly track how users are interacting with their websites. If you want to track a website using Google Analytics, you must first create an account and add a small piece of JavaScript tracking code to each page on your site. Then, every time a user visits a page on your website, the tracking code will collect anonymous information about how the user interacted with that page.

Understanding Google Analytics With Tandem

As a digital marketing company, Tandem strives for excellence in creating the best user experience for our clients and their customers. We value collaboration and pursuing excellence. Collaborating with other businesses and resources builds Tandem’s credibility and the work we do here. Here we’ll tell you more about how to use Google Analytics and why it is a valuable tool we use every day in our office!

Knowing your ABCs

A variety of businesses such as e-commerce, publishers, or lead generation sites can benefit from digital analytics. If the goal is to boost your business, then tracking how users interact with your website is one place to start. Any Google Analytics beginner will want to know their ABCs. Do you know your website’s ABCs? A stands for Acquisition, which involves building awareness and acquiring user interest. B is for Behavior, which is when users engage with your business. Lastly, C stands for Conversion. This is when a user becomes a customer and transacts with your business. Success! A user completed a transaction, and you just accomplished your goal of boosting your business. Would you like to track how you accomplished this goal? Then you should begin using Google Analytics.

The Overall Idea

Not only does the tracking code collect anonymous information about the user’s interaction, but it can also collect information from the browser. This information includes the language the user’s browser is set to, the type of browser they used, the device they used, the operating system, and the traffic sources. The traffic sources are what brought the user to the site in the first place, such as a search engine, advertisement, or email marketing campaign. You can use this information to help determine your business goals and objectives and what you wish to accomplish as a beginner at Google Analytics.

The Details

While navigating data analysis, you may choose to focus on the details. When using Google Analytics, you have the option of utilizing various settings. For example, configuration settings are those which allow you to customize how data is processed. Within these configuration settings, you have the ability to apply filters. Once you have figured out your settings and filters, you will want to analyze your different reports, such as the audience, acquisition, or behavior reports. Understanding this information and using it to set up goals and campaign tracking will be the next step. Determining what to do with all of this information may be overwhelming at first, but, thankfully, our friends at Google offer plenty of video resources that can better explain all the details of Google Analytics.

How Tandem Can Help

The world of digital marketing can be an overwhelming space to maneuver. If you simply don’t have the time to run your business and do all of your digital marketing, let our busy bees at Tandem do the work for you.

By working with Tandem, you can “bee” the next big buzz. Digital marketing is our milk and honey, and we are eager to offer our skills and expertise to build your business. In addition to SEO, we offer PPC, local GMB, and more. Give our team members a buzz today, or join the hive!