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How to Reach Holiday Shoppers by Using AdWords Shopping


Tandem Buzz is Fort Lauderdale’s premiere PPC marketing agency. We tell you how we reach more shoppers using AdWords during the holidays. These are the tips we use for our clients. Need more help your digital marketing during holiday season? Call us and let us be the PPC company that will help you!

Consumers are smarter today than in years prior – that’s just a cold, hard fact. Technology has made shoppers more efficient and even more informed. Especially towards the end of the year, holiday shoppers gear up to finds ways to save time and money when buying gifts and planning festivities. In a mobile world (like the one we live in today), consumers can complete their holiday shopping at any time, no matter where they are.  Furthermore, many shoppers today search online for products before they even step foot in the store. In fact, Google reports, “64 percent of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.”

So, what does this mean for your business?

It means that if you have not created an AdWords shopping campaign already, you better get started today! 1 in 5 shoppers started their holiday shopping prior to October. Don’t worry though, here are some tips to help reach holiday shoppers by using AdWords:

Be mobile. Use mobile bid adjustments to make sure your business is showing up anytime holiday shoppers may be searching for your products.

Create campaigns to increase brand awareness. Consumers are generally more open to new brands online. Utilize the tools in AdWords, such as TrueView video discovery ads, which will target YouTube pages that are relevant to your brand.

Use a combination of ad types.  Simply put, reach as many holiday shoppers as you can by being present across all platforms.

Watch your budgets like Santa Claus – check them twice.  Do not miss out on the holiday shoppers that are willing to purchase your product because of budget constrictions and limitations. Try to manage bids and budgets daily, as conversion rates increase.

‘Tis the season to learn more about search marketing. Contact Tandem Buzz today to see how we can help you reach your business goals.