Google's Pigeon Update
Do not ignore local directories. We have some insight on how online local directories could help your business be found by your potential customers.
According to a recent article I found on Twitter, Google’s recent Pigeon update is boosting local directories as well as fixing that dreaded “Yelp Problem” that some of us all know a little too well. The Pigeon update’s main purpose is to deliver improved local search results, with enhanced distance and location ranking parameters. According to Google, the new local search algorithm ties deeper into the site’s web search capabilities, leveraging hundreds of ranking signals, along with search features like spelling correction capabilities, synonyms, and Google’s knowledge graph. Are your local directories up to date? If not, contact our digital marketing agency so we can help increase your visibility in local search!
Member of the Tandem Team since 2012 🙂