One of the most relevant parts of digital marketing is where web pages rank on Google and which page they find themselves on. While it may take time for businesses and websites to begin to rank on the most visible sections of a search engine results page (SERP), these search results are not necessarily static. This allows businesses to climb to the top ranks of Google by providing possible readers with extremely high-quality content and websites. But how often does Google update search results? Our Fort Lauderdale digital marketing agency explores more in the following article.
How Often Does Google Change Their Algorithm?
The principal component of Google that determines how it interacts with different websites is its algorithm. This determines what is important to the search engine and what will be included on the search engine results page. This algorithm undergoes many updates because the most popular search engine’s primary value proposition includes giving searchers the highest quality websites according to their initial query on the search bar.
Any time Google changes its algorithm, what often occurs is content that was high ranking at one point loses its initial ranking and later drops lower on the rankings. Businesses and digital marketers need to be wary of incoming algorithm updates to ensure they are prepared for a dip in rankings. Google and other search engines change their algorithm anywhere from 500 to 600 times a year. While this may seem extensive, most changes are not drastic.
Google and Bing do occasionally roll out drastic algorithm changes, and it’s integral for digital marketers and businesses to be aware of these. Such changes are usually announced well in advance, and users are updated regarding the scheduled implementation date. Our Fort Lauderdale SEO agency recommends that you or whoever is in charge of your marketing strategies pay close attention to what is happening in the industry to better understand when they can expect the next algorithm change.
How Often Does Google Update Its Rankings?
Our Fort Lauderdale digital marketing professionals would like to point out that Google’s algorithm is not the only thing that influences your website’s ranking. Many other factors influence your search results, including how informative your content is, how many keywords it has, how many keywords it is targeting, and how effectively these words and phrases are placed on your website. Google does not have set dates that it updates its search rankings. Rather, its algorithms are fine-tuned to slowly push the best Google content marketing efforts to the top of a search engine results page.
More About Tandem
How often does Google update its search results? As you have read, the answer to this is constantly changing. At Tandem, we are a digital marketing agency dedicated to helping current and potential clients better understand all aspects of digital marketing. We also help our customers with their online presence and content marketing by providing a full suite of services. Some of the most common services that our Fort Lauderdale local SEO agency and Fort Lauderdale social media marketing agency offers include the following:
- SEO
- Fort Lauderdale PPC marketing
- Social media marketing
- Reputation management
- Creative services
- And much more
Give our digital marketing agency a buzz today to learn more about this from our experts and other digital marketing insights.
