Dangerous websites and repeat offenders: consider yourselves warned. Tandem Interactive, a digital marketing agency in Fort Lauderdale shares that Google has announced additional security features for Safe Browsing.
Safe Browsing is a Google service that has been in place since 2005 to protect internet users from harmful websites and webmasters. Safe Browsing warns users by constantly updating lists of unsafe or deceptive websites. In recent years, Google has discovered that certain sites will hold off on bad practices until Google “looks away”; then, once their reviews are successful and warnings are removed, they return to their harmful activity. Fortunately, as internet security threats evolve, so does Google’s Safe Browsing.
Now, dangerous websites that violate Google’s Malware, Unwanted Software, Phishing, and Social Engineering Policies will have warnings displayed until Google deems them no longer a threat. If Google finds websites repeatedly switching between compliant and noncompliant behavior, they will be classified as “Repeat Offenders”. Tandem Interactive reports if your site is labeled a Repeat Offender, the webmaster will be blocked from requesting reconsideration for 30 days, and warnings will be posted. Ultimately, this new Safe Browsing feature will deter harmful sites from continuously switching between compliant and noncompliant behavior, as they must wait a full 30 days or more to get out of trouble each time they break the rules. If you are considered a security threat, Google will let you know via Google Search Console email.
At our digital marketing agency in Fort Lauderdale, we ensure your company’s website is optimized, safe, and compliant with Google’s policies.