Google Likes SEO and Tells You How to Hire An SEO

Google likes SEO. If it wasn’t clear before, it sure is now. Google Developer Programs Tech Lead Maile Ohye recorded the above video on the Google Webmasters YouTube account which was released on Valentine’s Day 2017. Her mission is to educate business on how to hire an SEO.

At Tandem Interactive, a digital marketing agency in Fort Lauderdale, we believe that knowing how to hire an SEO is fundamental shedding any remaining stigma and showing positive examples of digital marketing firms and the work we do.

Knowing how to hire an SEO is a Win-Win-Win-Win situation.

  • The business – reaches more customers and increases sales.
  • The user – finds relevant content and has a positive online experience.
  • The SEO – gets to work at an SEO firm creating great content and developing new digital marketing strategies.
  • The search engine – continues to provide relevant and compelling results to users.

And that’s why Google likes SEO. Digital marketing firms provide SEO for local businesses, which in turn helps users find relevant content in search results.

Quotes on How to Hire An SEO


“It’s Not Black Magic.”

Though the stigma is long since passed from the early says of SEO, it’s still worth mentioning. The Practice of SEO is not black magic or snake oil marketing. It’s a real, results driven digital marketing strategy.

“If you want long term success, there aren’t any quick magical tricks that an SEO will provide so that your site will rank number one.”

“In most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefits.”

Though Google likes SEO, it hates what’s called ‘black hat SEO’ which can be described as the shady practiced used to trick Google and give your site higher ranking. Good SEO firms like Tandem Interactive will tell you that it takes time. No short cuts.


“Successful SEO helps your website put you best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen.”

“SEOs ensure that you’re serving your online customers a good experience… and that your site is helpful.”

Maile Ohye discusses how to hire an SEO for a smart overall business decision. SEO is marketing in the digital realm. The two are one in the same!



“A successful SEO also looks to improve the entire searcher experience.” … “A good SEO will recommend best practices for a search friendly site”

Google likes SEO because digital marketing firms take time to understand what users and Google is looking for. When Tandem Interactive recommends SEO fixes your website or implements marketing strategies, we are going what’s in the best interests of the business, the customer and the search engine. Everyone wins!

We recommend that all business owners watch the video and keep it handy when deciding to hire an SEO. Happy optimizing!