Over the past decade, Cyber Monday has continued to blaze the trail for online shopping the weekend after Thanksgiving. Because of this day, many Black Friday shoppers are changing their retail habits and sticking to online holiday shopping. Leading up to the biggest weekend in retail, it is important to make sure that your company has a solid foundation when it comes to digital marketing for holiday shoppers. Tandem Interactive, a boutique marketing agency in Fort Lauderdale states that your online marketing plan can make a huge difference in how you reach your consumer.
Prior to this weekend, many people begin their research. Deals and sales should be advertised in advance and should offer some promotions that will set you apart from the rest. This is especially important when it comes to local businesses. Online shoppers already know that the main department retail stores will offer Thanksgiving weekend sales. They need to be informed that you will as well, otherwise you will be missing out on the holiday shopping action.
Work towards making sure that your site is mobile friendly! Tandem Interactive stresses how important this is for our clients and every business owner. A shopper is not going to waste time zooming in and attempting to navigate through your site when there is another one that is easily accessible and easier to navigate. People that are shopping in stores on Black Friday will also use their mobile device to check competitor pricing to ensure that they are getting the best deal. If your store is offering some good sales, make sure that people will know and serve them remarketing ads.
The emails you send out to your customers should be reevaluated as well. The subject should be positive and enticing. Offer promotions and coupons via email marketing. Think about your digital marketing for holiday shoppers to ensure that your business does the best it can during the holiday season!