All My Sons Moving & Storage is family-owned and operated with more than four generations of moving experience. This premier, national moving and storage company has been in business for over 30 years. They offer full-service moving and relocation services for customers and businesses both locally and across state lines.
The moving specialists make sure each item is quilt-pad wrapped, shrink-wrapped, and secured properly in the truck for safe transport to your new home. Upon arrival, the moving crew will take the time to reassemble your items and place them all exactly where you need them. These experts can even provide professional packing services, which will save you valuable time, save you hours of hassle, and allow you to take care of more important things!
THE CHALLENGE: Improving Q4 Lead Acquisition Performance YoY (2021-2022)
According to Ruby Home Luxury Real Estate, in 2021, Houston, Texas, placed third, only behind Dallas and Phoenix, in the population gained. These numbers were only projected to continue to grow as the state of Texas became a hotspot for the moving industry.
All My Sons Moving & Storage partnered with Tandem Digital Marketing to implement these new strategies and take advantage of the growing market. With this new information, Tandem knew that they had to adjust their strategy to improve account performance.
THE SOLUTION: Acquiring More Leads by Increasing Spend & Optimizing the Account in All Aspects
In order to take full advantage of the growing market, Tandem knew it had to ramp up its efforts in Houston, TX. This included the following:
- Increasing the daily budget in order for the campaigns to not be restricted
- Optimizing Responsive Search Ads (RSAs) by improving ad copy and including assets
- Constant keyword and search term audits
- Improving audience and location targeting among all campaigns
- Leveraging portfolio bid strategy
- Optimizing the Display Campaign to get more exposure
By applying the strategies above, Tandem was confident that the results for Q4 2022 would be an improvement when compared to Q4 2021.
THE RESULTS:
The data results below were taken directly from the Google Ads Dashboard and reflect the changes we made from Q4 2021 to Q4 2022. The included KPIs are what All My Sons Moving & Storage had asked Tandem to focus on.
- Q4 2022 saw a 49% increase in conversions compared to Q4 2021
- Q4 2022 saw an 88% increase in spend compared to Q4 2021
- Q4 2022 saw a 17% increase in click-through-rate (CTR) in search campaigns compared to Q4 2021
- Q4 2022 saw a 100% increase in impressions compared to Q4 2021
- Q4 2022 saw a 56% increase in clicks compared to Q4 2021
IN SUMMARY:
All My Sons Moving & Storage saw an increase across all the KPIs they had asked to be focused on. Tandem Digital Marketing was able to take advantage of the increase in the moving industry in Houston, TX, and, using these strategies, was also able to help All My Sons Moving & Storage have a successful Q4 in 2022.
