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Search Engine Marketing for Doctors and Surgeons


Why RSLA?

The search marketing experts at Tandem Buzz explain how paid search remarketing can help increase profits for doctors and surgeons./i>

In an industry where people spend a good deal of time researching their options before actually completing an action (making an appointment), doctors and surgeons may find themselves spending a large amount of money on clicks without actually seeing a substantial return. But, with better practices carried out by paid search marketing agencies in South Florida, bigger search marketing profits for doctors can be accomplished and with fewer dollars spent.

Sounds too good to be true, right? 

Instead of competing for clicks blindly, Google AdWords gives you the ability to create remarketing list search ads (RLSA) campaigns. This way, you can target individuals who have already visited your website or mobile app.

Why is this a good thing, you ask?

Well, for one, these people are already familiar with your brand, which makes them more likely to convert. Second, these types of campaigns typically have a lower cost per click, resulting in lower total spend for your medical practice. In brief, bigger search marketing profits for doctors and surgeons are achieved through RLSA campaigns because they offer lower cost-per-click and lower cost per conversion; however, they do little to increase the total number of conversions.

So, now you may be thinking, “That’s great – I got cheap clicks, but you’re telling me using RLSA campaigns won’t really increase my number of conversions?

Yes, but PPC agencies in Fort Lauderdale offer a solution to this gap in the matrix. Begin by creating brand awareness through popular social media platforms. Publish the best content, engage followers, and get your brand (practice) out there. A great example of this is dermatologist Dr. Sandra Lee, better known as Dr. Pimple Popper. She has reached nearly 1.5 million subscribers on YouTube alone by simply posting patient videos. Now, when people search for videos of “pimple popping” they are more inclined to click on a link or ad by Dr. Sandra Lee because they are already familiar with her videos. Thus, growing larger remarketing lists (and potential number of conversions) for RLSA campaigns and getting cheaper clicks than her non-RSLA campaigns.

To stay up-to-date on the latest information on paid search and other digital marketing practices with our Tandem blog.

 

Additional Resources:

Digital Marketing for the Healthcare Industry