The digital marketing world is constantly evolving with new algorithms that are frequently updated and implemented by search engines. Our PPC, SEO, and social media specialists at Tandem.Buzz are continuously faced with the challenge of learning and keeping up with these new improvements and trends within the digital marketing industry. With that being said, our Fort Lauderdale digital market agency shares what each department considers to be the most valuable updates from May 2023. Continue reading to learn more about these trends.
May 2023 Trends in Digital Marketing
Check out these important updates our team has discovered, which happened in May. They will be using this information when considering and creating our newest strategies for the months ahead.
Trends in May 2023 for Digital Marketing & PPC
These are the latest updates from our PPC specialists:
- Advertisers will have new video-first campaign types at their disposal. This includes both video view campaigns and lead generation campaigns. These two new campaigns in Google Ads will each have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. These campaigns have the potential to reach across a variety of Google inventory for more robust reach.
- Google Marketing Live 2023 and everything you need to know. A few highlights from Google Marketing Live 2023 include multiplying your results with Search and Performance Max campaigns, increasing sales with innovations designed specifically for retailers, enhancing YouTube campaigns, improving your measurement foundation, accelerating growth with your app, and activating new features in Display & Video 360.
- Google’s Merchant Center Next to replace Merchant Center. By 2024, a simplified version of Merchant Center, known as Merchant Center Next, will be automatically pulling in products, pricing, imagery, and more, from websites. This update will hopefully eliminate any struggles with feeds while also bringing better insights for retailers and specialists, especially those prioritizing product error fixes.
- Google Product Studio brings AI-generated images to advertisers. Merchants will soon have a new advertising tool to help turn existing product images into alternate creative using Google AI. With the help of Product Studio, merchants will be able to create unique product imagery, including custom product scenes, remove backgrounds, and increase resolution.
- Google now treats .ai domains as generic top-level domains. Google Search now considers .ai domain names as generic top-level domains, such as a .com, .org, and others. This means if you are using an .ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla, a British Overseas Territory in the Eastern Caribbean.
SEO in May 2023
Our SEO specialists focus on organic and non-paid ways to increase traffic and user engagement for our clients’ websites. This is accomplished by utilizing keyword research, competitor analysis, and other tools that allow for the best optimization of a website. Below are some of the new digital marketing updates that our search engine optimization specialists uncovered in May.
- Google’s newest May algorithm. Suspicion of an unconfirmed Google search ranking update occurred in early May 2023. Various Google tracking tools indicated an update, with many of them showing levels of volatility that would be observed from a core algorithm update. Specifically, search engine optimization specialists were seeing dramatic drops in their rankings, possibly due to low content or very low domain authority (DA: 0-5), as well as potential backlink penalties, therefore causing a decrease in organic traffic to sites.
- Advanced schemas. With FAQ schemas and specific schemas based on industries, from beginners to advanced website developers can use schema markup generator tools to create advanced schemas based on industries. These generator tools provide expert suggestions to make your website stand out from the crowd with its SEO-friendly design. New schemas will hopefully get the attention of search engines and reward you with a snippet or better ranking position on the SERPs.
- How streamlining link-building can be beneficial. Learning how to scale your link-building to achieve SEO success in any industry or niche is valuable and should be important to specialists. The idea of streamlining your link-building process is also something to keep in mind when coming up with ideas for content creation and aiming for better-performing pages.
- The importance of well-documented strategies. Achieving the results you desire requires disciplined thinking and focus. Creating a well-planned strategy helps avoid spending time, resources, and energy on SEO that doesn’t provide results. A well-documented strategy should not only include a clear direction and baseline, but it should also include links to any deliverables and work that was completed on the strategy. Making notes of meaningful objectives and expectations while allowing for adjustments to be made along the way are other key components of a well-documented strategy.
May Social Media Updates
Social media is an irreplaceable tool that gives digital marketing the upper hand. Our social media and graphic design team does everything from strategizing social media campaigns to creating eye-catching ads and posts. Our team members have discovered some updates in May from various social platforms they can use to their advantage when creating strategies for our clients.
Below are the Social Department updates for May 2023:
- Instagram explains how its feed, reels, and stories algorithm works. For example, recent posts shared by people you follow, as well as posts from accounts you don’t already follow but that Instagram thinks you might be interested in, are considered for your feed. This is determined based on a variety of factors, including what and whom you have followed, liked, or engaged with recently.
- Instagram adds search ads placement into its Marketing API. Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps, enabling brands to display their promotions based on keywords used within a search query in the app. With this update, third-party social management platforms will be able to facilitate Instagram search ads creation, providing another means to help marketers tap into new opportunities in the app.
- Meta shared new insights into video ad performance. Some key findings from Meta’s newly published study showed that Meta ads generated a 30% higher return on ad spend than TV ad campaigns. Meta videos also delivered the highest return on ad spend, with Reels and short video clips seeing the best performance, and videos shorter than 15 seconds performed best for promotions.
- Meta adds new Lead Generation Tools on Facebook. In looking to help brands make more direct contact with consumers via Facebook, Meta adds a range of lead generation form updates that will make it easier for users to connect with businesses via simplified, automated info-sharing tools and processes.
Interested in Digital Marketing?
Discovering what’s new and staying up to date in the digital marketing industry allows our PPC, SEO, and social media teams to set and achieve specific digital marketing goals for our clients. If you are interested in improving your company’s performance and learning more about improving your digital marketing strategy, give Tandem a buzz today!
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