Why Include Video Content in Your Marketing Strategy


Think about it, lazy kids make up the majority of the internet. Why not cater to your audience and gear your marketing strategy towards us lazy fools?

Marketing Tip #1: Know Your Audience

Let’s face it, the majority of the world wide web is populated with millennials. If you were born from 1981-1996, then guess what? You’re a part of the one hundred percentiles of users on the internet. A lot of people misinterpret their own generation (me, I am a lot of people) because of what others have to say about it, or the reputation it holds. Millennials have a stigma for being lazy, spoiled, entitled, and the reason why the world is falling apart. Is this true? Well, if preferring to watch a video rather than reading an article is considered lazy, then yes. That is I. A millennial.

Oh, How the Times Have Changed

People do not enjoy reading as much as they used to. Back in the day, the newspaper was the number one source of relevant and new information. Now? Twitter is our news source. People have the entire world at their fingertips. If you need to learn about a certain subject, you used to go to the library and find a book on it. Now? YouTube will teach you all you need to know! It is just that easy now. And that is why video content performs the best.

Incorporating Video Content

51% of marketing professionals worldwide name video as the type of content with the best ROI1. This is simply from giving the people what they want. Fast, easy and useful information.

Through social media, you can incorporate video content to spice up your social strategy. It will make your content more entertaining and give a creative feel to your brand. Social media can become a little confusing, especially with how frequent the algorithms change. Lucky for you, you stumbled upon a digital marketing agency, where our social media marketing team can handle all the confusion just so you don’t have to!

In a nutshell, if you are trying to give out information, share a message, or teach a lesson, you can showcase video content to really capture an audience. A good video will hold attention much longer than a long article.

If you are ready to take my advice, contact us to let my video skills amp up your campaign through YouTube video marketing.

Tandem.Buzz Marketing is a South Florida full-service digital marketing agency serving clients nationwide. Our Fort Lauderdale SEO company specializes in organic SEM, social media, neuromarketing, visual marketing, and reputation management in South Florida and throughout the country. We are also a Fort Lauderdale PPC agency offering award-winning pay-per-click, remarketing, and other paid online advertising services. Contact us or call (954) 519-4114 today to find out how #TeamTandem can launch your company to the next level!

Sources

1 https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics