SEO experts and internet savvy folks around the world all agree that video is about to explode onto the scene in an even bigger way this year, particularly live video and consistent daily video updates. Your local SEO firm Tandem.Buzz has got your back! Let’s learn how you can take advantage of the market now. We’ll start with optimizing YouTube video descriptions.
Keep It Simple Stupid (K.I.S.S.)
This U.S. Navy acronym dates back to the 1960’s, but it is still relevant today. Users who are looking for video content are less likely to read. For this reason, it’s important to keep your YouTube video descriptions short and simple.
- Important information should be at the top.
- Your video description word limit should hover around 300 words or 3 – 4 paragraphs. Bonus points for getting it to 150 words. And of course, the YouTube video description should summarize what users can expect to see in the video.
- Include at least one link (to a relevant page on your website of course).
Get Some Keywords in There
YouTube is often cited as the second largest search engine right after its parent company Google. If users are looking for video content, you can guess which site they are going to. Have your local SEO firm optimize your YouTube video descriptions for your target keywords in organic search.
Call to Action
This is your opportunity to convert and get those potential customers into your sales funnel. Include strong calls to action. It could be a free download, a sales promotion, or cross promotion of social media etc. Get them engaged in your media and entice them to watch it!