As a Florida digital marketing company that offers SEO, PPC, and social media services, we are well aware of the fact that technology is constantly moving forward. Every year, new social media applications, smarter smartphones, and other tech advancements promise to revolutionize your digital marketing efforts and online reach. To help you wade through the latest hype, below is a list of current marketing trends you might have missed in December 2022.
Digital Marketing Industry Updates December 2022
Below are some of the latest digital marketing innovations our Tandem marketing team has come across in December 2022.
PPC Trends in December
As a South Florida digital marketing agency that offers in-depth pay-per-click services, our team is constantly keeping up with the current trends in advertising. Below are some of the latest digital advertising industry trends our PPC specialists have found and used to their advantage to better support our clients.
- Here are 5 ways to optimize your ad campaigns in 2023, providing expert tips for boosting ad campaign performance. These include focusing on creative production, attempting different targeting approaches, and more.
- Ranking data during the December 2022 Google helpful content update and link spam update should also be observed by those in PPC. This is because rankings for certain keywords may have changed.
- Link your Merchant Center account and Google Analytics property. This allows you to access Merchant Center-specific reporting and insights while helping to improve your performance.
- Changes to audience targeting: Google Ads will no longer support similar audiences (also known as “similar segments”) in 2023. Starting May 1, 2023, Google Ads will no longer generate similar audiences for targeting and reporting. After August 1, 2023, any active campaigns with similar segments will be removed from all ad groups and campaigns. In place of similar segments, Google will offer different campaign types to ensure you reach your target audience.
SEO Trends in December
SEO is an organic form of digital marketing that utilizes high-ranking keywords and content to boost a website’s performance and presence online. Considering what seemed like constant changes in Google algorithms and guidelines, our Tandem Buzz SEO team consistently keeps track of any online changes. We then adjust strategies accordingly to ensure we’re doing all we can to help all our clients’ businesses to grow.
Below are some of the top 2022 digital marketing trends for SEO in December:
- Google rolls out December 2022 helpful content update. Google has recently confirmed another helpful content update that rolled out on December 5, 2022, and took about two weeks to complete. This update was designed to improve Google’s classifier and works cross-content globally in all languages.
- Google releases December 2022 link spam update. This was yet another Google update and one that also took approximately two weeks to roll out. The link spam update was designed to neutralize spammy links and kill any credit passed by these unnatural links. The launch affected all languages.
- Google CALM: A New Language Model Technology. In addition, Google introduced Confident Adaptive Language Modeling (CALM), a breakthrough technology that can improve large language model speeds by up to three times. This new framework is designed to devote fewer resources to trivial portions of a text generation task and devote the full power to more complex parts.
Social Media Trends in December
Our Tandem social media marketing specialists utilize high-traffic social media platforms along with in-depth analyzing tools to keep up with the ever-flowing nature of the online world. This team works hard to ensure our clients’ companies are utilizing the internet’s most popular outlets to their advantage.
Below are some unique and interesting 2022 digital marketing strategies for social media in December:
- Twitter has recently implemented a new rule banning links to other social media platforms. It’s time to review your Twitter bio because Elon and Co. have decided that linking to any competing social media platform is now against the rules. The reason? Twitter doesn’t want to offer any free promotion or ”link juice” to competitors by providing free reach to its audience.
- Instagram is testing new DM labels to help businesses manage customer interactions in the app. IG has decided to develop a new set of message labels for business accounts, making it easier to manage customer interactions in DMs. The five labels are flag, booked, ordered, paid, and shipped.
- LinkedIn releases best practices for managing your company page in 2023. If you’re looking to boost your LinkedIn game in 2023, LinkedIn expert Richard van der Blom recently published his fourth annual LinkedIn algorithm report, which looks at strategies for maximizing your LinkedIn performance. His findings are based on an analysis of over 10,000 LinkedIn posts, with the full report spanning some 57 pages.
Get Started With Our Fort Lauderdale Marketing Agency
If these current marketing trends prove anything, it’s that it’s never too late to kick your digital marketing strategy into gear. Give Tandem a buzz today to learn more about our SEO, PPC, and social media services, or catch up with our digital marketing news blog.
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