Great tools do not make great craftsmen. Is that a coined phrase? It ought to be! Great website audit tools require the interpretation and experience of great website auditing experts.
These days, it seems that everyone and their grandmothers has a website; and there is no shortage of SEO experts out there offering their services and promising to get a client’s website on the front page of Google in a few weeks.
What’s that Admiral Akbar?
Definitely. If anyone guarantees you a place on Google’s front page, they are full of it (crap). But a good website audit can increase your chances. Invest in quality website audit experts and you will likely increase your website’s potential by implementing the changes they suggest.
There are several free website audit tools to get you started, which we have listed here:
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- Screaming Frog (free but consider upgrade for better results)
- Google Webmaster Tools (free)
- Google Analytics (free)
- Majestic (free but consider upgrade for better results)
- Open SEO Stats chrome extension
Some business owners may already know how to use some of these tools, but it is important to make sure that you are using and reading their metrics and data correctly.
Google can be unforgiving, and putting these tools in the hands of someone who does not know what they are doing can be dangerous. This is going to require some serious reading. The following are links to some great material to get you started on your journey to website optimization.