The end of a decade is coming and new changes to the world of SEO are close behind. If you are the owner of an e-commerce business, or an SEO marketing specialist working with an e-commerce business, you certainly will want to become familiar with these changes to make sure you’re ready for the SEO e-commerce trends in 2020.
How SEO Will Change in 2020?
One of the biggest SEO e-commerce trends in 2020 is the use of Google Voice Search. Google Voice Search is a tool that allows users to search Google through spoken commands rather than typed into the search engine. This tool can be used on both mobile and desktop. It will require users to prompt the search with a command, such as “OK Google.” Users can also utilize the microphone feature already available on Google’s search bar to begin their voice search.
Since 31% of smartphone users worldwide use voice technology at least once a week, it’s no surprise that in 2020 the use of voice search is expected to rise and change the world of SEO. In fact, it’s predicted that by 2020, 50% of all online searches will be voice-based and that 55% of US households will have a smart speaker. 1
Why does this matter for SEO in e-commerce? Traditionally, with voice search on a smartphone or a computer, SEO techniques would still rank. However, search results on a smart speaker are different and traditional SEO techniques are not enough to make your pages to rank. When voice search replaces text, if your website isn’t optimized for voice search, then your pages will not show at all.
E-commerce Changes Coming in 2020
If you’re wondering how to stay ahead of the curve and learn how to incorporate the SEO e-commerce trends in 2020, we can help with that! Staying up to date with these trends will certainly start your e-commerce business off on the right foot in 2020.
- Google Shopping
Even if you have a well-known brand, you can expect that most of your customers are arriving at your site via organic search or paid advertising that appears in SERPs. In order to increase brand reputation, you will want to optimize your site for Google Shopping, a powerful sales channel that can take your e-commerce business to new heights. Integrating your e-commerce business and Google Shopping to create a product listing ad will have your e-commerce business at the top of the SERPs in the ‘shopping’ tab when customers search for a product you offer. This is great for niche e-commerce businesses.
- Augmented and Virtual Reality
E-commerce businesses have always had to overcome the fact that customers can’t see the product in person before making the purchase, making it difficult to sell items like clothing, furniture, and other items. One of the biggest e-commerce changes coming in 2020 that’s revolutionizing the e-commerce customer experience is the implementation of AR and VR. These additions will help customers “try on” products without being physically present. In fact, some companies like Amazon and Ikea, have already started using these tools.
- Purposeful Content Refreshes
Updating older content is another one of the SEO e-commerce trends in 2020. There are a few different ways that content can be refreshed to reflect new or updated information including the addition of a PDF or infographic, a follow-up interview, or a collaborative blog post. The key to refreshing content isn’t simply to copy and paste the information and change the year but to offer additional insights or explore the latest developments in your niche and making it relevant to 2020.
With these SEO e-commerce trends implemented into your digital marketing strategy, your business can see tremendous growth and success. Contact us today and let us take a look at your e-commerce business. Our digital marketing agency can craft an e-commerce SEO strategy tailored to your business to help it soar.